[Solved] Create a Crisis Communication Plan

Assignment Prompt & Instructions

[>Management homework help](https://www.sweetstudy.com/fields/business-finance-management)

I need help with a signature assignment of creating a crisis communication plan.

**files (1)**

– ## FinalSignatureAssignment.pdf

**## FinalSignatureAssignment.pdf**

Final: Signature Assignment—Create a Crisis Communication Plan

Crisis Communication Plan Assignment Outline

What is a Crisis?
Crisis Definition: A crisis is any situation that threatens the integrity or reputation of your
company, usually brought on by adverse or negative media attention. These situations
can be any kind of legal dispute, theft, accident, fire, flood or manmade disaster that
could be attributed to your company. It can also be a situation where in the eyes of the
media or general public our company did not react to one of the above situations in the
appropriate manner (Sandra K. Clawson-Freeo).

Your Signature Assignment for the course.

Each of you are to create a Crisis Communication Plan based on ONE “1” of the
following:

1. Financial Crisis -This is the crisis that occur in an organization due to its prevailing
financial conditions.
2. Technological Crisis – A technological crisis is caused by human application of science
and technology. This occurs when technology becomes complex and the system breaks
down.
3. Crisis of Malevolence – When opponents or miscreant individuals use extreme tactics
for the purpose of expressing anger or seeking gain from, a company or economic
system, perhaps with the aim of destroying it.
4. Natural Crisis – This is a crisis concerning natural disasters and considered as ‘acts of
God’.
5. Crisis of Deception – A crisis of deception can occur when management conceals or
misrepresents information about itself and its production in its dealing with consumers
and others.
6. Work Place Violence – This crisis may occur when an employee(s) of former
employee(s) commits an act of violence against the employees on organizational grounds.

NOTE: Below are steps to help you.

Step 1.
Create a Title Page for the Crisis Communication Plan.

Include the following:
• Name of the organization
• Name of the document, i.e., Crisis Communication Plan
• Creation date or last date updated
• Table of Contents

Step 2.
Create a Crisis Communication Team. (Formulate a Crisis Communication Team)

Defining a qualified team and designation of a primary spokesperson to deal with a crisis
is an essential first step. The composition of a crisis communication team may vary
depending on the size of the operation, but keep these three roles in mind: operations,
communication, and subject matter expertise.

The Crisis Communication Team should be comprised of:
• Leader-You
• A Crisis Communication Team Leader (coordinator)
• Assistant CCT (assist the team leader-coordinator)
• Family Liaison (initiates contact with family member to notify with updates and
information as information becomes available. (Note: Family members should always be
informed before the media).
• Human Resources
• Legal Counsel/Advisor-Company Lawyer

You are to create your Crisis Communication Team (CCT) with their/s title, position, and
duties in regard to being part of the CCT.

Reminder: Your goal is to be proactive and put mechanisms in place. You are the leader
and Crisis Preparation is up to you.

Communication Management
Once the crisis has been determined and factual information to be communicated has
been confirmed, it is time to begin planning a response strategy for communicating
critical information and for responding to potential questions for each audience.
Messages may be distributed internally to employees and externally to the public,
shareholders, the media, etc.

During this step, the CCT should:

Step 3.
Message Management-Communication Logistics
• Identify your key audience/ who you will address.
• Develop a script for conveying key information points-beginning of crisis-Holding
Statement.
• Develop a list of questions (5-10) that could be asked by a variety of audiences
(families, media, and external stakeholders) about the crisis.
• Establish a location for media (see yourself as a leader………you may have to address
the public) and a safe location is needed.

Mental Note: You, the Crisis Communication Team Leader, and Legal Counsel/Advisor-
Lawyer should approve all messages.

Step 4.
Re-evaluate Conditions and Define Recovery

As new information emerges, changes in your message/s should be continuously re-
evaluated and should evolve to reflect the most up-to-date information. In your post-
crisis phase, the organization is returning to business as usual. The crisis is no longer the
focal point but still requires some attention. This is when follow-up communication is
required.

• Modify a pre-scripted message or develop a new message-communication update
concerning the crisis.

Step 5.
Again, in the post-crisis phase, the organization is returning to business as usual. Create a
letter that addresses the reason for the crisis and any changes in procedures or protocol
that will now be part of preventing this crisis from happening in the future.

Mental Note: As mentioned earlier; you, the Crisis Communication Team Leader, and
Legal Counsel/Advisor-Lawyer should approve all messages.

Crisis Communication Plan Requirements
1. Length: The main body of your Crisis Communication Plan should be no more than 5-6
pages. You are welcome to include other resources, but should be a separate section or
appendix of the plan.

2. Content: The first pages of your Crisis Communication Plan should clearly outline the
steps the organization will take place in the event of a crisis, who is responsible for taking
these steps, and how to contact the Crisis Communication Team
3. Review: You are welcome to submit your Crisis Communication Plan for review. I will
happy to give feedback before the assignment due date.

Additional Requirements
1. Your plan should be drafted in MS Word, using Arial 12 pt. font and 1” margins.
2. 1.5 or double-spaced.
3. Plan should be clear and concise and written in the third person.
4. Words should be selected carefully. Words such as should and may imply choice.
5. When using acronyms, spell out the words the first time, then indicate the acronym in
parenthesis, e.g., Department of Labor (DOL).

**## FinalSignatureAssignment.pdf**

Final: Signature Assignment—Create a Crisis Communication Plan

Crisis Communication Plan Assignment Outline

What is a Crisis?
Crisis Definition: A crisis is any situation that threatens the integrity or reputation of your
company, usually brought on by adverse or negative media attention. These situations
can be any kind of legal dispute, theft, accident, fire, flood or manmade disaster that
could be attributed to your company. It can also be a situation where in the eyes of the
media or general public our company did not react to one of the above situations in the
appropriate manner (Sandra K. Clawson-Freeo).

Your Signature Assignment for the course.

Each of you are to create a Crisis Communication Plan based on ONE “1” of the
following:

1. Financial Crisis -This is the crisis that occur in an organization due to its prevailing
financial conditions.
2. Technological Crisis – A technological crisis is caused by human application of science
and technology. This occurs when technology becomes complex and the system breaks
down.
3. Crisis of Malevolence – When opponents or miscreant individuals use extreme tactics
for the purpose of expressing anger or seeking gain from, a company or economic
system, perhaps with the aim of destroying it.
4. Natural Crisis – This is a crisis concerning natural disasters and considered as ‘acts of
God’.
5. Crisis of Deception – A crisis of deception can occur when management conceals or
misrepresents information about itself and its production in its dealing with consumers
and others.
6. Work Place Violence – This crisis may occur when an employee(s) of former
employee(s) commits an act of violence against the employees on organizational grounds.

NOTE: Below are steps to help you.

Step 1.
Create a Title Page for the Crisis Communication Plan.

Include the following:
• Name of the organization
• Name of the document, i.e., Crisis Communication Plan
• Creation date or last date updated
• Table of Contents

Step 2.
Create a Crisis Communication Team. (Formulate a Crisis Communication Team)

Defining a qualified team and designation of a primary spokesperson to deal with a crisis
is an essential first step. The composition of a crisis communication team may vary
depending on the size of the operation, but keep these three roles in mind: operations,
communication, and subject matter expertise.

The Crisis Communication Team should be comprised of:
• Leader-You
• A Crisis Communication Team Leader (coordinator)
• Assistant CCT (assist the team leader-coordinator)
• Family Liaison (initiates contact with family member to notify with updates and
information as information becomes available. (Note: Family members should always be
informed before the media).
• Human Resources
• Legal Counsel/Advisor-Company Lawyer

You are to create your Crisis Communication Team (CCT) with their/s title, position, and
duties in regard to being part of the CCT.

Reminder: Your goal is to be proactive and put mechanisms in place. You are the leader
and Crisis Preparation is up to you.

Communication Management
Once the crisis has been determined and factual information to be communicated has
been confirmed, it is time to begin planning a response strategy for communicating
critical information and for responding to potential questions for each audience.
Messages may be distributed internally to employees and externally to the public,
shareholders, the media, etc.

During this step, the CCT should:

Step 3.
Message Management-Communication Logistics
• Identify your key audience/ who you will address.
• Develop a script for conveying key information points-beginning of crisis-Holding
Statement.
• Develop a list of questions (5-10) that could be asked by a variety of audiences
(families, media, and external stakeholders) about the crisis.
• Establish a location for media (see yourself as a leader………you may have to address
the public) and a safe location is needed.

Mental Note: You, the Crisis Communication Team Leader, and Legal Counsel/Advisor-
Lawyer should approve all messages.

Step 4.
Re-evaluate Conditions and Define Recovery

As new information emerges, changes in your message/s should be continuously re-
evaluated and should evolve to reflect the most up-to-date information. In your post-
crisis phase, the organization is returning to business as usual. The crisis is no longer the
focal point but still requires some attention. This is when follow-up communication is
required.

• Modify a pre-scripted message or develop a new message-communication update
concerning the crisis.

Step 5.
Again, in the post-crisis phase, the organization is returning to business as usual. Create a
letter that addresses the reason for the crisis and any changes in procedures or protocol
that will now be part of preventing this crisis from happening in the future.

Mental Note: As mentioned earlier; you, the Crisis Communication Team Leader, and
Legal Counsel/Advisor-Lawyer should approve all messages.

Crisis Communication Plan Requirements
1. Length: The main body of your Crisis Communication Plan should be no more than 5-6
pages. You are welcome to include other resources, but should be a separate section or
appendix of the plan.

2. Content: The first pages of your Crisis Communication Plan should clearly outline the
steps the organization will take place in the event of a crisis, who is responsible for taking
these steps, and how to contact the Crisis Communication Team
3. Review: You are welcome to submit your Crisis Communication Plan for review. I will
happy to give feedback before the assignment due date.

Additional Requirements
1. Your plan should be drafted in MS Word, using Arial 12 pt. font and 1” margins.
2. 1.5 or double-spaced.
3. Plan should be clear and concise and written in the third person.
4. Words should be selected carefully. Words such as should and may imply choice.
5. When using acronyms, spell out the words the first time, then indicate the acronym in
parenthesis, e.g., Department of Labor (DOL).