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See attached word **files (2)** – ## comp1assignmentinstructions.docx – ## strcb581_v1_comp1_rubric.pdf **## comp1assignmentinstructions.docx** STRCB/581 Competency 1 Assessment and Rubric Course Title: Strategic Planning & Implementation Competency Assessment Title: Modified SWOT Analysis Total …
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– ## comp1assignmentinstructions.docx
– ## strcb581_v1_comp1_rubric.pdf
**## comp1assignmentinstructions.docx**
STRCB/581 Competency 1 Assessment and Rubric
Course Title: Strategic Planning & Implementation
Competency Assessment Title: Modified SWOT Analysis
Total Number of Points: 100
Assignment Directions
Successful businesses regularly analyze their processes to ensure they’re operating as efficiently as possible and maintaining their competitive advantages.
Although you can assess a company in many ways, a common technique is the SWOT analysis. In this assignment, you’ll practice using SWOT analysis to better
understand the factors involved in making business decisions that promote a sustainable competitive advantage.
Note: You can view sample SWOT analyses by visiting the University Library > Databases > B > Business Source Complete: SWOT Analyses.
Select and research a company from the 2020 Fortune 500 list that demonstrates a sustainable competitive advantage in the marketplace. You may also choose
to use your current employer or a company you've worked for in the past as long as you have sufficient data to complete the assignment.
Evaluate the selected company’s sustainable competitive advantage using the SWOT analysis technique.
Write a 700- to 1000-word modified SWOT analysis that includes the following:
• An introduction with a detailed description of the company
• A SWOT analysis diagram that includes strengths, weaknesses, opportunities, and threats
• An evaluation of how specific internal factors (strengths and/or weaknesses) support and/or promote a sustainable competitive advantage. Examples
may include:
• Financial, physical, or human resources
• Access to natural resources, trademarks, patents, or copyrights
• Current processes (employee programs or software systems)
• An evaluation of how specific external factors (opportunities and/or threats) support and/or promote a sustainable competitive advantage. Examples may
include:
• Market trends (new products or technology advancements)
• Economic trends (local and/or global)
• Demographics
• Regulations (political, environmental, or economic)
• A conclusion with an evaluation of how the company has retained its competitive advantage
Include in-text citations and a reference page with at least 2 sources. Note: You may include your textbook as 1 of the sources.
Competency Assessment Rubric
Assignment / Performance Criteria Mastery 100%
1. Introduction and company description (weight 20%) The introduction thoroughly oriented the reader to the company’s history and presence in the marketplace and the company description thoroughly used detailed language to illustrate the company’s success and sustainable competitive advantage.
2. 2. SWOT analysis diagram (weight 10%) The diagram included all required components, was presented in a format that fully showcased the information clearly and left the viewer with no unanswered questions.
3. 3. Internal factors evaluation (weight 25%) The evaluation thoroughly supported the SWOT Analysis Diagram and provided thorough insight into the connections between the company’s internal factors and its sustainable competitive advantages from a creative and innovative perspective
4. 4. External factors evaluation (weight 25%) The evaluation thoroughly supported the SWOT Analysis Diagram and provided thorough insight into the connections between the company’s external factors and its sustainable competitive advantages from a creative and innovative perspective.
5. 5. Conclusion and competitive advantage evaluation (weight 20%) The conclusion thoroughly summarized the company’s history and presence in the marketplace without introducing any new information and provided a thorough evaluation for how the company has retained its competitive advantage over time from a creative and innovative perspective.
Assignment Instructions:
**Review** the assessment via the Competency 2 – Overview and Assessment Information.
· Make sure you have addressed all the parts of the
[**grading rubric**](https://myresource.phoenix.edu/secure/resource/MGTCB576v1/mgtcb576_v1_comp2_rubric.pdf).
**Additional Notes**:
This needs to pass ZERO GPT and plagiarism checks.
Need scholarly references and intext citations.
For company use Md Anderson Cancer Center located in Houston TX.
Apa Format.
**## strcb581_v1_comp1_rubric.pdf**
Copyright 2021 by University of Phoenix. All rights reserved.
STRCB/581 Competency 1 Assessment and Rubric
Course Title: Strategic Planning & Implementation
Competency Assessment Title: Modified SWOT Analysis
Total Number of Points: 100
Assignment Directions
Successful businesses regularly analyze their processes to ensure they’re operating as efficiently as possible and maintaining their competitive advantages.
Although you can assess a company in many ways, a common technique is the SWOT analysis. In this assignment, you’ll practice using SWOT analysis to better
understand the factors involved in making business decisions that promote a sustainable competitive advantage.
Note: You can view sample SWOT analyses by visiting the University Library > Databases > B > Business Source Complete: SWOT Analyses.
Select and research a company from the 2020 Fortune 500 list that demonstrates a sustainable competitive advantage in the marketplace. You may also choose
to use your current employer or a company you've worked for in the past as long as you have sufficient data to complete the assignment.
Evaluate the selected company’s sustainable competitive advantage using the SWOT analysis technique.
Write a 700- to 1000-word modified SWOT analysis that includes the following:
• An introduction with a detailed description of the company
• A SWOT analysis diagram that includes strengths, weaknesses, opportunities, and threats
• An evaluation of how specific internal factors (strengths and/or weaknesses) support and/or promote a sustainable competitive advantage. Examples
may include:
• Financial, physical, or human resources
• Access to natural resources, trademarks, patents, or copyrights
• Current processes (employee programs or software systems)
• An evaluation of how specific external factors (opportunities and/or threats) support and/or promote a sustainable competitive advantage. Examples may
include:
• Market trends (new products or technology advancements)
• Economic trends (local and/or global)
• Demographics
• Regulations (political, environmental, or economic)
• A conclusion with an evaluation of how the company has retained its competitive advantage
STRCB/581 Competency 1 Rubric Page 2 of 4
Copyright 2021 by University of Phoenix. All rights reserved.
Include in-text citations and a reference page with at least 2 sources. Note: You may include your textbook as 1 of the sources.
STRCB/581 Competency 1 Rubric Page 3 of 4
Copyright 2021 by University of Phoenix. All rights reserved.
Competency Assessment Rubric
Assignment/Performance Criteria Mastery
100%
Meets Expectations
85%
Not Met
0%
1. Introduction and company
description
(weight 20%)
The introduction thoroughly oriented
the reader to the company’s history
and presence in the marketplace and
the company description thoroughly
used detailed language to illustrate
the company’s success and
sustainable competitive advantage.
The introduction mostly oriented the
reader to the company’s history and
presence in the marketplace and
the company description mostly
used detailed language to illustrate
the company’s success and
sustainable competitive advantage.
The introduction somewhat oriented
the reader to the company’s history
and presence in the marketplace, the
company description somewhat used
detailed language to illustrate the
company’s success and sustainable
competitive advantage, or introduction
and/or company description was not
included.
2. SWOT analysis diagram
(weight 10%)
The diagram included all required
components, was presented in a
format that fully showcased the
information clearly and left the
viewer with no unanswered
questions.
The diagram included most of the
required components, was
presented in a format that mostly
showcased the information clearly,
and the viewer was left with few
unanswered questions.
The diagram included some of the
required components, was presented
in a format that somewhat showcased
the information clearly, the viewer
was left with some unanswered
questions, or diagram was not
included.
3. Internal factors evaluation
(weight 25%)
The evaluation thoroughly supported
the SWOT Analysis Diagram and
provided thorough insight into the
connections between the company’s
internal factors and its sustainable
competitive advantages from a
creative and innovative perspective.
The evaluation thoroughly
supported the SWOT Analysis
Diagram and provided thorough
insight into the connections
between the company’s internal
factors and its sustainable
competitive advantages.
The evaluation somewhat supported
the SWOT Analysis Diagram and
provided narrow insight into the
connections between the company’s
internal factors and its sustainable
competitive advantages, or evaluation
was not included.
4. External factors evaluation
(weight 25%)
The evaluation thoroughly supported
the SWOT Analysis Diagram and
provided thorough insight into the
connections between the company’s
external factors and its sustainable
competitive advantages from a
creative and innovative perspective.
The evaluation thoroughly
supported the SWOT Analysis
Diagram and provided thorough
insight into the connections
between the company’s external
factors and its sustainable
competitive advantages.
The evaluation narrowly supported
the SWOT Analysis Diagram and
provided narrow insight into the
connections between the company’s
external factors and its sustainable
competitive advantages or evaluation
was not included.
STRCB/581 Competency 1 Rubric Page 4 of 4
Copyright 2021 by University of Phoenix. All rights reserved.
Assignment/Performance Criteria Mastery
100%
Meets Expectations
85%
Not Met
0%
5. Conclusion and competitive
advantage evaluation
(weight 20%)
The conclusion thoroughly
summarized the company’s history
and presence in the marketplace
without introducing any new
information and provided a thorough
evaluation for how the company has
retained its competitive advantage
over time from a creative and
innovative perspective.
The conclusion thoroughly
summarized the company’s history
and presence in the marketplace
without introducing any new
information and provided a
thorough evaluation for how the
company has retained its
competitive advantage over time.
The conclusion narrowly summarized
the company’s history and presence
in the marketplace without
introducing any new information and
provided a narrow evaluation for how
the company has retained its
competitive advantage over time or
conclusion was not included.
– STRCB/581 Competency 1 Assessment and Rubric
– Assignment Directions
– Competency Assessment Rubric
**## strcb581_v1_comp1_rubric.pdf**
Copyright 2021 by University of Phoenix. All rights reserved.
STRCB/581 Competency 1 Assessment and Rubric
Course Title: Strategic Planning & Implementation
Competency Assessment Title: Modified SWOT Analysis
Total Number of Points: 100
Assignment Directions
Successful businesses regularly analyze their processes to ensure they’re operating as efficiently as possible and maintaining their competitive advantages.
Although you can assess a company in many ways, a common technique is the SWOT analysis. In this assignment, you’ll practice using SWOT analysis to better
understand the factors involved in making business decisions that promote a sustainable competitive advantage.
Note: You can view sample SWOT analyses by visiting the University Library > Databases > B > Business Source Complete: SWOT Analyses.
Select and research a company from the 2020 Fortune 500 list that demonstrates a sustainable competitive advantage in the marketplace. You may also choose
to use your current employer or a company you've worked for in the past as long as you have sufficient data to complete the assignment.
Evaluate the selected company’s sustainable competitive advantage using the SWOT analysis technique.
Write a 700- to 1000-word modified SWOT analysis that includes the following:
• An introduction with a detailed description of the company
• A SWOT analysis diagram that includes strengths, weaknesses, opportunities, and threats
• An evaluation of how specific internal factors (strengths and/or weaknesses) support and/or promote a sustainable competitive advantage. Examples
may include:
• Financial, physical, or human resources
• Access to natural resources, trademarks, patents, or copyrights
• Current processes (employee programs or software systems)
• An evaluation of how specific external factors (opportunities and/or threats) support and/or promote a sustainable competitive advantage. Examples may
include:
• Market trends (new products or technology advancements)
• Economic trends (local and/or global)
• Demographics
• Regulations (political, environmental, or economic)
• A conclusion with an evaluation of how the company has retained its competitive advantage
STRCB/581 Competency 1 Rubric Page 2 of 4
Copyright 2021 by University of Phoenix. All rights reserved.
Include in-text citations and a reference page with at least 2 sources. Note: You may include your textbook as 1 of the sources.
STRCB/581 Competency 1 Rubric Page 3 of 4
Copyright 2021 by University of Phoenix. All rights reserved.
Competency Assessment Rubric
Assignment/Performance Criteria Mastery
100%
Meets Expectations
85%
Not Met
0%
1. Introduction and company
description
(weight 20%)
The introduction thoroughly oriented
the reader to the company’s history
and presence in the marketplace and
the company description thoroughly
used detailed language to illustrate
the company’s success and
sustainable competitive advantage.
The introduction mostly oriented the
reader to the company’s history and
presence in the marketplace and
the company description mostly
used detailed language to illustrate
the company’s success and
sustainable competitive advantage.
The introduction somewhat oriented
the reader to the company’s history
and presence in the marketplace, the
company description somewhat used
detailed language to illustrate the
company’s success and sustainable
competitive advantage, or introduction
and/or company description was not
included.
2. SWOT analysis diagram
(weight 10%)
The diagram included all required
components, was presented in a
format that fully showcased the
information clearly and left the
viewer with no unanswered
questions.
The diagram included most of the
required components, was
presented in a format that mostly
showcased the information clearly,
and the viewer was left with few
unanswered questions.
The diagram included some of the
required components, was presented
in a format that somewhat showcased
the information clearly, the viewer
was left with some unanswered
questions, or diagram was not
included.
3. Internal factors evaluation
(weight 25%)
The evaluation thoroughly supported
the SWOT Analysis Diagram and
provided thorough insight into the
connections between the company’s
internal factors and its sustainable
competitive advantages from a
creative and innovative perspective.
The evaluation thoroughly
supported the SWOT Analysis
Diagram and provided thorough
insight into the connections
between the company’s internal
factors and its sustainable
competitive advantages.
The evaluation somewhat supported
the SWOT Analysis Diagram and
provided narrow insight into the
connections between the company’s
internal factors and its sustainable
competitive advantages, or evaluation
was not included.
4. External factors evaluation
(weight 25%)
The evaluation thoroughly supported
the SWOT Analysis Diagram and
provided thorough insight into the
connections between the company’s
external factors and its sustainable
competitive advantages from a
creative and innovative perspective.
The evaluation thoroughly
supported the SWOT Analysis
Diagram and provided thorough
insight into the connections
between the company’s external
factors and its sustainable
competitive advantages.
The evaluation narrowly supported
the SWOT Analysis Diagram and
provided narrow insight into the
connections between the company’s
external factors and its sustainable
competitive advantages or evaluation
was not included.
STRCB/581 Competency 1 Rubric Page 4 of 4
Copyright 2021 by University of Phoenix. All rights reserved.
Assignment/Performance Criteria Mastery
100%
Meets Expectations
85%
Not Met
0%
5. Conclusion and competitive
advantage evaluation
(weight 20%)
The conclusion thoroughly
summarized the company’s history
and presence in the marketplace
without introducing any new
information and provided a thorough
evaluation for how the company has
retained its competitive advantage
over time from a creative and
innovative perspective.
The conclusion thoroughly
summarized the company’s history
and presence in the marketplace
without introducing any new
information and provided a
thorough evaluation for how the
company has retained its
competitive advantage over time.
The conclusion narrowly summarized
the company’s history and presence
in the marketplace without
introducing any new information and
provided a narrow evaluation for how
the company has retained its
competitive advantage over time or
conclusion was not included.
– STRCB/581 Competency 1 Assessment and Rubric
– Assignment Directions
– Competency Assessment Rubric
**## comp1assignmentinstructions.docx**
STRCB/581 Competency 1 Assessment and Rubric
Course Title: Strategic Planning & Implementation
Competency Assessment Title: Modified SWOT Analysis
Total Number of Points: 100
Assignment Directions
Successful businesses regularly analyze their processes to ensure they’re operating as efficiently as possible and maintaining their competitive advantages.
Although you can assess a company in many ways, a common technique is the SWOT analysis. In this assignment, you’ll practice using SWOT analysis to better
understand the factors involved in making business decisions that promote a sustainable competitive advantage.
Note: You can view sample SWOT analyses by visiting the University Library > Databases > B > Business Source Complete: SWOT Analyses.
Select and research a company from the 2020 Fortune 500 list that demonstrates a sustainable competitive advantage in the marketplace. You may also choose
to use your current employer or a company you've worked for in the past as long as you have sufficient data to complete the assignment.
Evaluate the selected company’s sustainable competitive advantage using the SWOT analysis technique.
Write a 700- to 1000-word modified SWOT analysis that includes the following:
• An introduction with a detailed description of the company
• A SWOT analysis diagram that includes strengths, weaknesses, opportunities, and threats
• An evaluation of how specific internal factors (strengths and/or weaknesses) support and/or promote a sustainable competitive advantage. Examples
may include:
• Financial, physical, or human resources
• Access to natural resources, trademarks, patents, or copyrights
• Current processes (employee programs or software systems)
• An evaluation of how specific external factors (opportunities and/or threats) support and/or promote a sustainable competitive advantage. Examples may
include:
• Market trends (new products or technology advancements)
• Economic trends (local and/or global)
• Demographics
• Regulations (political, environmental, or economic)
• A conclusion with an evaluation of how the company has retained its competitive advantage
Include in-text citations and a reference page with at least 2 sources. Note: You may include your textbook as 1 of the sources.
Competency Assessment Rubric
Assignment / Performance Criteria Mastery 100%
1. Introduction and company description (weight 20%) The introduction thoroughly oriented the reader to the company’s history and presence in the marketplace and the company description thoroughly used detailed language to illustrate the company’s success and sustainable competitive advantage.
2. 2. SWOT analysis diagram (weight 10%) The diagram included all required components, was presented in a format that fully showcased the information clearly and left the viewer with no unanswered questions.
3. 3. Internal factors evaluation (weight 25%) The evaluation thoroughly supported the SWOT Analysis Diagram and provided thorough insight into the connections between the company’s internal factors and its sustainable competitive advantages from a creative and innovative perspective
4. 4. External factors evaluation (weight 25%) The evaluation thoroughly supported the SWOT Analysis Diagram and provided thorough insight into the connections between the company’s external factors and its sustainable competitive advantages from a creative and innovative perspective.
5. 5. Conclusion and competitive advantage evaluation (weight 20%) The conclusion thoroughly summarized the company’s history and presence in the marketplace without introducing any new information and provided a thorough evaluation for how the company has retained its competitive advantage over time from a creative and innovative perspective.
Assignment Instructions:
**Review** the assessment via the Competency 2 – Overview and Assessment Information.
· Make sure you have addressed all the parts of the
[**grading rubric**](https://myresource.phoenix.edu/secure/resource/MGTCB576v1/mgtcb576_v1_comp2_rubric.pdf).
**Additional Notes**:
This needs to pass ZERO GPT and plagiarism checks.
Need scholarly references and intext citations.
For company use Md Anderson Cancer Center located in Houston TX.
Apa Format.
**## strcb581_v1_comp1_rubric.pdf**
Copyright 2021 by University of Phoenix. All rights reserved.
STRCB/581 Competency 1 Assessment and Rubric
Course Title: Strategic Planning & Implementation
Competency Assessment Title: Modified SWOT Analysis
Total Number of Points: 100
Assignment Directions
Successful businesses regularly analyze their processes to ensure they’re operating as efficiently as possible and maintaining their competitive advantages.
Although you can assess a company in many ways, a common technique is the SWOT analysis. In this assignment, you’ll practice using SWOT analysis to better
understand the factors involved in making business decisions that promote a sustainable competitive advantage.
Note: You can view sample SWOT analyses by visiting the University Library > Databases > B > Business Source Complete: SWOT Analyses.
Select and research a company from the 2020 Fortune 500 list that demonstrates a sustainable competitive advantage in the marketplace. You may also choose
to use your current employer or a company you've worked for in the past as long as you have sufficient data to complete the assignment.
Evaluate the selected company’s sustainable competitive advantage using the SWOT analysis technique.
Write a 700- to 1000-word modified SWOT analysis that includes the following:
• An introduction with a detailed description of the company
• A SWOT analysis diagram that includes strengths, weaknesses, opportunities, and threats
• An evaluation of how specific internal factors (strengths and/or weaknesses) support and/or promote a sustainable competitive advantage. Examples
may include:
• Financial, physical, or human resources
• Access to natural resources, trademarks, patents, or copyrights
• Current processes (employee programs or software systems)
• An evaluation of how specific external factors (opportunities and/or threats) support and/or promote a sustainable competitive advantage. Examples may
include:
• Market trends (new products or technology advancements)
• Economic trends (local and/or global)
• Demographics
• Regulations (political, environmental, or economic)
• A conclusion with an evaluation of how the company has retained its competitive advantage
STRCB/581 Competency 1 Rubric Page 2 of 4
Copyright 2021 by University of Phoenix. All rights reserved.
Include in-text citations and a reference page with at least 2 sources. Note: You may include your textbook as 1 of the sources.
STRCB/581 Competency 1 Rubric Page 3 of 4
Copyright 2021 by University of Phoenix. All rights reserved.
Competency Assessment Rubric
Assignment/Performance Criteria Mastery
100%
Meets Expectations
85%
Not Met
0%
1. Introduction and company
description
(weight 20%)
The introduction thoroughly oriented
the reader to the company’s history
and presence in the marketplace and
the company description thoroughly
used detailed language to illustrate
the company’s success and
sustainable competitive advantage.
The introduction mostly oriented the
reader to the company’s history and
presence in the marketplace and
the company description mostly
used detailed language to illustrate
the company’s success and
sustainable competitive advantage.
The introduction somewhat oriented
the reader to the company’s history
and presence in the marketplace, the
company description somewhat used
detailed language to illustrate the
company’s success and sustainable
competitive advantage, or introduction
and/or company description was not
included.
2. SWOT analysis diagram
(weight 10%)
The diagram included all required
components, was presented in a
format that fully showcased the
information clearly and left the
viewer with no unanswered
questions.
The diagram included most of the
required components, was
presented in a format that mostly
showcased the information clearly,
and the viewer was left with few
unanswered questions.
The diagram included some of the
required components, was presented
in a format that somewhat showcased
the information clearly, the viewer
was left with some unanswered
questions, or diagram was not
included.
3. Internal factors evaluation
(weight 25%)
The evaluation thoroughly supported
the SWOT Analysis Diagram and
provided thorough insight into the
connections between the company’s
internal factors and its sustainable
competitive advantages from a
creative and innovative perspective.
The evaluation thoroughly
supported the SWOT Analysis
Diagram and provided thorough
insight into the connections
between the company’s internal
factors and its sustainable
competitive advantages.
The evaluation somewhat supported
the SWOT Analysis Diagram and
provided narrow insight into the
connections between the company’s
internal factors and its sustainable
competitive advantages, or evaluation
was not included.
4. External factors evaluation
(weight 25%)
The evaluation thoroughly supported
the SWOT Analysis Diagram and
provided thorough insight into the
connections between the company’s
external factors and its sustainable
competitive advantages from a
creative and innovative perspective.
The evaluation thoroughly
supported the SWOT Analysis
Diagram and provided thorough
insight into the connections
between the company’s external
factors and its sustainable
competitive advantages.
The evaluation narrowly supported
the SWOT Analysis Diagram and
provided narrow insight into the
connections between the company’s
external factors and its sustainable
competitive advantages or evaluation
was not included.
STRCB/581 Competency 1 Rubric Page 4 of 4
Copyright 2021 by University of Phoenix. All rights reserved.
Assignment/Performance Criteria Mastery
100%
Meets Expectations
85%
Not Met
0%
5. Conclusion and competitive
advantage evaluation
(weight 20%)
The conclusion thoroughly
summarized the company’s history
and presence in the marketplace
without introducing any new
information and provided a thorough
evaluation for how the company has
retained its competitive advantage
over time from a creative and
innovative perspective.
The conclusion thoroughly
summarized the company’s history
and presence in the marketplace
without introducing any new
information and provided a
thorough evaluation for how the
company has retained its
competitive advantage over time.
The conclusion narrowly summarized
the company’s history and presence
in the marketplace without
introducing any new information and
provided a narrow evaluation for how
the company has retained its
competitive advantage over time or
conclusion was not included.
– STRCB/581 Competency 1 Assessment and Rubric
– Assignment Directions
– Competency Assessment Rubric
**## comp1assignmentinstructions.docx**
STRCB/581 Competency 1 Assessment and Rubric
Course Title: Strategic Planning & Implementation
Competency Assessment Title: Modified SWOT Analysis
Total Number of Points: 100
Assignment Directions
Successful businesses regularly analyze their processes to ensure they’re operating as efficiently as possible and maintaining their competitive advantages.
Although you can assess a company in many ways, a common technique is the SWOT analysis. In this assignment, you’ll practice using SWOT analysis to better
understand the factors involved in making business decisions that promote a sustainable competitive advantage.
Note: You can view sample SWOT analyses by visiting the University Library > Databases > B > Business Source Complete: SWOT Analyses.
Select and research a company from the 2020 Fortune 500 list that demonstrates a sustainable competitive advantage in the marketplace. You may also choose
to use your current employer or a company you've worked for in the past as long as you have sufficient data to complete the assignment.
Evaluate the selected company’s sustainable competitive advantage using the SWOT analysis technique.
Write a 700- to 1000-word modified SWOT analysis that includes the following:
• An introduction with a detailed description of the company
• A SWOT analysis diagram that includes strengths, weaknesses, opportunities, and threats
• An evaluation of how specific internal factors (strengths and/or weaknesses) support and/or promote a sustainable competitive advantage. Examples
may include:
• Financial, physical, or human resources
• Access to natural resources, trademarks, patents, or copyrights
• Current processes (employee programs or software systems)
• An evaluation of how specific external factors (opportunities and/or threats) support and/or promote a sustainable competitive advantage. Examples may
include:
• Market trends (new products or technology advancements)
• Economic trends (local and/or global)
• Demographics
• Regulations (political, environmental, or economic)
• A conclusion with an evaluation of how the company has retained its competitive advantage
Include in-text citations and a reference page with at least 2 sources. Note: You may include your textbook as 1 of the sources.
Competency Assessment Rubric
Assignment / Performance Criteria Mastery 100%
1. Introduction and company description (weight 20%) The introduction thoroughly oriented the reader to the company’s history and presence in the marketplace and the company description thoroughly used detailed language to illustrate the company’s success and sustainable competitive advantage.
2. 2. SWOT analysis diagram (weight 10%) The diagram included all required components, was presented in a format that fully showcased the information clearly and left the viewer with no unanswered questions.
3. 3. Internal factors evaluation (weight 25%) The evaluation thoroughly supported the SWOT Analysis Diagram and provided thorough insight into the connections between the company’s internal factors and its sustainable competitive advantages from a creative and innovative perspective
4. 4. External factors evaluation (weight 25%) The evaluation thoroughly supported the SWOT Analysis Diagram and provided thorough insight into the connections between the company’s external factors and its sustainable competitive advantages from a creative and innovative perspective.
5. 5. Conclusion and competitive advantage evaluation (weight 20%) The conclusion thoroughly summarized the company’s history and presence in the marketplace without introducing any new information and provided a thorough evaluation for how the company has retained its competitive advantage over time from a creative and innovative perspective.
Assignment Instructions:
**Review** the assessment via the Competency 2 – Overview and Assessment Information.
· Make sure you have addressed all the parts of the
[**grading rubric**](https://myresource.phoenix.edu/secure/resource/MGTCB576v1/mgtcb576_v1_comp2_rubric.pdf).
**Additional Notes**:
This needs to pass ZERO GPT and plagiarism checks.
Need scholarly references and intext citations.
For company use Md Anderson Cancer Center located in Houston TX.
Apa Format.
**## strcb581_v1_comp1_rubric.pdf**
Copyright 2021 by University of Phoenix. All rights reserved.
STRCB/581 Competency 1 Assessment and Rubric
Course Title: Strategic Planning & Implementation
Competency Assessment Title: Modified SWOT Analysis
Total Number of Points: 100
Assignment Directions
Successful businesses regularly analyze their processes to ensure they’re operating as efficiently as possible and maintaining their competitive advantages.
Although you can assess a company in many ways, a common technique is the SWOT analysis. In this assignment, you’ll practice using SWOT analysis to better
understand the factors involved in making business decisions that promote a sustainable competitive advantage.
Note: You can view sample SWOT analyses by visiting the University Library > Databases > B > Business Source Complete: SWOT Analyses.
Select and research a company from the 2020 Fortune 500 list that demonstrates a sustainable competitive advantage in the marketplace. You may also choose
to use your current employer or a company you've worked for in the past as long as you have sufficient data to complete the assignment.
Evaluate the selected company’s sustainable competitive advantage using the SWOT analysis technique.
Write a 700- to 1000-word modified SWOT analysis that includes the following:
• An introduction with a detailed description of the company
• A SWOT analysis diagram that includes strengths, weaknesses, opportunities, and threats
• An evaluation of how specific internal factors (strengths and/or weaknesses) support and/or promote a sustainable competitive advantage. Examples
may include:
• Financial, physical, or human resources
• Access to natural resources, trademarks, patents, or copyrights
• Current processes (employee programs or software systems)
• An evaluation of how specific external factors (opportunities and/or threats) support and/or promote a sustainable competitive advantage. Examples may
include:
• Market trends (new products or technology advancements)
• Economic trends (local and/or global)
• Demographics
• Regulations (political, environmental, or economic)
• A conclusion with an evaluation of how the company has retained its competitive advantage
STRCB/581 Competency 1 Rubric Page 2 of 4
Copyright 2021 by University of Phoenix. All rights reserved.
Include in-text citations and a reference page with at least 2 sources. Note: You may include your textbook as 1 of the sources.
STRCB/581 Competency 1 Rubric Page 3 of 4
Copyright 2021 by University of Phoenix. All rights reserved.
Competency Assessment Rubric
Assignment/Performance Criteria Mastery
100%
Meets Expectations
85%
Not Met
0%
1. Introduction and company
description
(weight 20%)
The introduction thoroughly oriented
the reader to the company’s history
and presence in the marketplace and
the company description thoroughly
used detailed language to illustrate
the company’s success and
sustainable competitive advantage.
The introduction mostly oriented the
reader to the company’s history and
presence in the marketplace and
the company description mostly
used detailed language to illustrate
the company’s success and
sustainable competitive advantage.
The introduction somewhat oriented
the reader to the company’s history
and presence in the marketplace, the
company description somewhat used
detailed language to illustrate the
company’s success and sustainable
competitive advantage, or introduction
and/or company description was not
included.
2. SWOT analysis diagram
(weight 10%)
The diagram included all required
components, was presented in a
format that fully showcased the
information clearly and left the
viewer with no unanswered
questions.
The diagram included most of the
required components, was
presented in a format that mostly
showcased the information clearly,
and the viewer was left with few
unanswered questions.
The diagram included some of the
required components, was presented
in a format that somewhat showcased
the information clearly, the viewer
was left with some unanswered
questions, or diagram was not
included.
3. Internal factors evaluation
(weight 25%)
The evaluation thoroughly supported
the SWOT Analysis Diagram and
provided thorough insight into the
connections between the company’s
internal factors and its sustainable
competitive advantages from a
creative and innovative perspective.
The evaluation thoroughly
supported the SWOT Analysis
Diagram and provided thorough
insight into the connections
between the company’s internal
factors and its sustainable
competitive advantages.
The evaluation somewhat supported
the SWOT Analysis Diagram and
provided narrow insight into the
connections between the company’s
internal factors and its sustainable
competitive advantages, or evaluation
was not included.
4. External factors evaluation
(weight 25%)
The evaluation thoroughly supported
the SWOT Analysis Diagram and
provided thorough insight into the
connections between the company’s
external factors and its sustainable
competitive advantages from a
creative and innovative perspective.
The evaluation thoroughly
supported the SWOT Analysis
Diagram and provided thorough
insight into the connections
between the company’s external
factors and its sustainable
competitive advantages.
The evaluation narrowly supported
the SWOT Analysis Diagram and
provided narrow insight into the
connections between the company’s
external factors and its sustainable
competitive advantages or evaluation
was not included.
STRCB/581 Competency 1 Rubric Page 4 of 4
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Assignment/Performance Criteria Mastery
100%
Meets Expectations
85%
Not Met
0%
5. Conclusion and competitive
advantage evaluation
(weight 20%)
The conclusion thoroughly
summarized the company’s history
and presence in the marketplace
without introducing any new
information and provided a thorough
evaluation for how the company has
retained its competitive advantage
over time from a creative and
innovative perspective.
The conclusion thoroughly
summarized the company’s history
and presence in the marketplace
without introducing any new
information and provided a
thorough evaluation for how the
company has retained its
competitive advantage over time.
The conclusion narrowly summarized
the company’s history and presence
in the marketplace without
introducing any new information and
provided a narrow evaluation for how
the company has retained its
competitive advantage over time or
conclusion was not included.
– STRCB/581 Competency 1 Assessment and Rubric
– Assignment Directions
– Competency Assessment Rubric
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