(Answered) person who purchases flowers will select different floral arrangements for a retirement party, a…

➤ How can marketers use situational influences to improve flower sales?
Marketers use situational influences by creating occasion-based assortments, targeted promotions, and event calendars. They highlight appropriate colors, messages, and price points for each occasion. Point-of-sale displays and timely email reminders help shoppers choose quickly. This approach increases relevance, conversion, and loyalty by aligning product presentation with the buyer’s immediate context.