(Answered) It is a misconception among small business owners that foreign consumers will buy American products.

➤ What factors should you consider before assuming demand abroad?
Evaluate cultural preferences, local competitor strength, purchasing power, and price sensitivity. Check regulatory requirements, import duties, taxes, and certification needs. Consider distribution channels, payment methods, and language or packaging adaptations. Assess logistics costs, lead times, and return policies. Confirm market size and growth trends with local data before committing resources.