(Answered) Expectations don’t influence consumersGroup of answer choicesTrueFalseExpectations don’t influence…

➤ Why do expectations influence consumer behavior?
Expectations act as mental benchmarks that consumers use to evaluate outcomes. People compare actual performance against those benchmarks. Positive disconfirmation increases satisfaction and repeat purchases. Negative disconfirmation lowers perceived value and can trigger returns or negative reviews. Signals like advertising, price, and social proof form those benchmarks.