(Answered) Doing a Cost Benefit Analysis and an ROI can be very helpful in showing how your prospect can save…

➤ Why should I include non‑financial benefits in a cost‑benefit analysis?
Non‑financial benefits like productivity gains, risk reduction, compliance, customer retention, and brand value often drive true project value. Monetize where possible, such as hours saved × hourly rate, and label estimates clearly. Combining quantified intangibles with direct cost savings gives a fuller picture of long‑term value.