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Hi, Please help **files (6)** – ## DBHOOVERS-APPLEINCCOMPANYDESCRIPTION.pdf – ## Spring26.Part1.Completed.docx.pdf – Spring26.Part2.Assignment.docx.pdf – DBHOOVERS-APPLEINCCORPORATEOVERVIEW.pdf – DBHOOVERS-APPLEINCSWOTANALYSIS.pdf – DBHOOVERS-APPLEINCCOMPANYSUMMARY.pdf **## DBHOOVERS-APPLEINCCOMPANY…
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**files (6)**
– ## DBHOOVERS-APPLEINCCOMPANYDESCRIPTION.pdf
– ## Spring26.Part1.Completed.docx.pdf
– Spring26.Part2.Assignment.docx.pdf
– DBHOOVERS-APPLEINCCORPORATEOVERVIEW.pdf
– DBHOOVERS-APPLEINCSWOTANALYSIS.pdf
– DBHOOVERS-APPLEINCCOMPANYSUMMARY.pdf
**## DBHOOVERS-APPLEINCCOMPANYDESCRIPTION.pdf**
Company Description
Apple designs, manufactures and markets smartphones, personal computers, tablets, wearables, and accessories. The company also offers and sells
a variety of related services. Apple products include its famous iPhone, which is the company's line of smartphones basing on its iOS operating
system. The company recently released its iPhone 15 product line last year. Other apple products also include Mac computers and iPad tablets
Apple Music, the Apple Watch, and other wearable devices. Its' services include AppleCare, Cloud Services, Digital content, and Payment services
(ApplePay). Apple has entered entertainment with the Apple TV+ streaming service. About 60% of Apple's revenue comes from outside the
Americas.
Operations
Apple relies on the iPhone for more than 50% of sales, while other hardware products, the Mac desktop and notebook computers and iPad tablets,
account for roughly 10% each. Services, which includes the App Store, iCloud, Apple Music, and Apple Pay mobile payment, is the second biggest
revenue producer with nearly 20% of sales. The Wearables, Home and Accessories segment, which include the AppleWatch and HomePod,
accounts for about 10% of sales.
The company's operating systems are iOS for mobile devices, MacOS for computers, Apple WatchOS for the watch, and iPadOS for the iPad.
Geographic Reach
Apple, based in Cupertino, California, generates more than 40% of sales in the Americas, while Europe and Greater China contribute a quarter of
revenue and about 20% of revenue, respectively. Japan also represents less than 10% of revenue.
The company has facilities and land for corporate functions, R&D, data centers, retail and other purposes at locations throughout the US and in
various places outside the US.
Sales and Marketing
The company sells its products and resells third-party products in most of its major markets directly to consumers, small and mid-sized businesses,
and education, enterprise and government customers through its own retail stores and website, as well as through a direct sales force. The
company also employs a variety of indirect distribution channels, such as third-party cellular network carriers, wholesalers, retailers, and resellers.
Direct and indirect channels accounted for more than 35% and about 60% of Apple's sales, respectively.
Financial Performance
Apple's performance decreased from 2022 to 2023, but had an overall growth for the past five years.
Total net sales decreased by $11 million to $383.3 million for 2023, as compared to the 2022's revenue of $394.3 million.
The company's net income for fiscal year 2023 decreased to $97 million, as compared the prior year's net income of $100 million.
Cash held by the company at the end of 2023 was at $30 billion. Cash provided by operations was $110.5 billion. Investing activities provided $3.7
billion while financing activities used $108.5 billion. Main cash uses were for purchases of marketable securities and repurchased of common stock.
Strategy
The year-over-year growth in R&D expense in 2023 was driven primarily by increases in headcount-related expenses.
Apple Inc.
1 Apple Park Way
Cupertino, California, 95014-0642, United States
+1-408-996-1010 www.apple.com
Public Parent Headquarters
Follow
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[http://www.apple.com/](http://www.apple.com/)
[https://www.linkedin.com/company/162479](https://www.linkedin.com/company/162479)
[https://www.linkedin.com/company/162479](https://www.linkedin.com/company/162479)
[https://www.twitter.com/search?mode=users&q=Apple%20Inc.](https://www.twitter.com/search?mode=users&q=Apple%20Inc.)
[https://www.twitter.com/search?mode=users&q=Apple%20Inc.](https://www.twitter.com/search?mode=users&q=Apple%20Inc.)
[https://www.facebook.com/search/top/?epa=SEARCH_BOX&q=Apple%20Inc.](https://www.facebook.com/search/top/?epa=SEARCH_BOX&q=Apple%20Inc.)
[https://www.facebook.com/search/top/?epa=SEARCH_BOX&q=Apple%20Inc.](https://www.facebook.com/search/top/?epa=SEARCH_BOX&q=Apple%20Inc.)
Because the industries in which the company competes are characterized by rapid technological advances, the company's ability to compete
successfully depends heavily upon its ability to ensure a continual and timely flow of competitive products, services and technologies to the
marketplace. The company continues to develop new technologies to enhance existing products and services, and to expand the range of its
offerings through research and development ("R&D"), licensing of intellectual property and acquisition of third-party businesses and technology.
Company Background
College dropouts Steve Jobs (1955-2011) and Steve Wozniak founded Apple in 1976 in California's Santa Clara Valley.
The company's Macintosh made a splash in the mid-1980s, driven by its Super Bowl commercial in 1984. Jobs returned in the late '90s as Apple
was on the brink of bankruptcy. He slashed the company's bloated product portfolio and introduced a line of eye-catching Macintosh computers.
Then came the iPod music player, which led to the iPhone, which became one of the world's most successful products, and the iPad tablet.
Jobs died in 2011 from pancreatic cancer. His successor, Tim Cook, has run the company since.
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[https://www.dnb.com/utility-pages/terms-of-use.html](https://www.dnb.com/utility-pages/terms-of-use.html)
**## Spring26.Part1.Completed.docx.pdf**
Introduction
This is an information usage company profile on Apple Inc (NASDAQ: AAPL), a publicly traded,
multi-trillion dollar global technology company famously known for its products such as the
iPhone, Mac, iPad, Apple Watch, and Vision Pro. Apple designs, manufactures and markets
these products while also offering and selling a variety of different services to customers
worldwide (Encyclopaedia Britannica, 2026). The purpose of this profile is to provide an
in-depth overview of the company through the lens of information and information technology
(IT). This profile will highlight Apple’s products and services, its business operations, and overall
global impact. In doing so, the different categories of information the company uses that need
to be protected against losses of confidentiality, integrity, and availability will be identified.
Company Overview
Currently headquartered in Cupertino California, Apple was founded in Los Altos California on
April 1, 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. The company went public on
December 12, 1980 with an initial market capitalization of $1.8B. Today, the company has a
multi trillion-dollar ($3-4T) market capitalization, often making Apple the largest company in the
world by market cap. Tim Cook, the current Chief Executive Officer (CEO), has been the
company’s CEO since August 2011. Prior to his role as the CEO, he served as the company’s
Chief Operating Officer (COO). From the company’s first official product (the “Apple I”
computer) until now, Apple has produced a wide array of products and services. Currently, the
products that Apple designs, manufactures and markets include the iPhone, Mac, iPad and
other wearable or home related accessories. The services the company provides include
advertising, AppleCare, cloud services, digital content (App Store, Apple Music, Apple TV, etc.)
and payment services (Apple Card, Apple Pay, etc.) (Apple Inc., 2025). Apple sells these products
and services all over the world. They make sales directly via its website and physical storefronts
or indirectly through third-party vendors. Apple’s main competitors include companies such as
Samsung, Microsoft, Alphabet (Google) and Amazon as they sell similar products and services.
[https://www.google.com/search?q=Steve+Jobs&rlz=1C5CHFA_enUS1179US1180&oq=when+was+apple+founded%3F&gs_lcrp=EgZjaHJvbWUyBggAEEUYOTIHCAEQABiABDIHCAIQABiABDIHCAMQABiABDIICAQQABgWGB4yCAgFEAAYFhgeMggIBhAAGBYYHjIICAcQABgWGB4yCAgIEAAYFhgeMggICRAAGBYYHtIBCDQ3OTFqMGo5qAIGsAIB8QVJ25ECmNN0kw&sourceid=chrome&ie=UTF-8&ved=2ahUKEwij66eCtoOTAxV-6ckDHeXeIS4QgK4QegYIAQgAEAQ](https://www.google.com/search?q=Steve+Jobs&rlz=1C5CHFA_enUS1179US1180&oq=when+was+apple+founded%3F&gs_lcrp=EgZjaHJvbWUyBggAEEUYOTIHCAEQABiABDIHCAIQABiABDIHCAMQABiABDIICAQQABgWGB4yCAgFEAAYFhgeMggIBhAAGBYYHjIICAcQABgWGB4yCAgIEAAYFhgeMggICRAAGBYYHtIBCDQ3OTFqMGo5qAIGsAIB8QVJ25ECmNN0kw&sourceid=chrome&ie=UTF-8&ved=2ahUKEwij66eCtoOTAxV-6ckDHeXeIS4QgK4QegYIAQgAEAQ)
[https://www.google.com/search?q=Steve+Wozniak&rlz=1C5CHFA_enUS1179US1180&oq=when+was+apple+founded%3F&gs_lcrp=EgZjaHJvbWUyBggAEEUYOTIHCAEQABiABDIHCAIQABiABDIHCAMQABiABDIICAQQABgWGB4yCAgFEAAYFhgeMggIBhAAGBYYHjIICAcQABgWGB4yCAgIEAAYFhgeMggICRAAGBYYHtIBCDQ3OTFqMGo5qAIGsAIB8QVJ25ECmNN0kw&sourceid=chrome&ie=UTF-8&ved=2ahUKEwij66eCtoOTAxV-6ckDHeXeIS4QgK4QegYIAQgAEAU](https://www.google.com/search?q=Steve+Wozniak&rlz=1C5CHFA_enUS1179US1180&oq=when+was+apple+founded%3F&gs_lcrp=EgZjaHJvbWUyBggAEEUYOTIHCAEQABiABDIHCAIQABiABDIHCAMQABiABDIICAQQABgWGB4yCAgFEAAYFhgeMggIBhAAGBYYHjIICAcQABgWGB4yCAgIEAAYFhgeMggICRAAGBYYHtIBCDQ3OTFqMGo5qAIGsAIB8QVJ25ECmNN0kw&sourceid=chrome&ie=UTF-8&ved=2ahUKEwij66eCtoOTAxV-6ckDHeXeIS4QgK4QegYIAQgAEAU)
[https://www.google.com/search?q=Ronald+Wayne&rlz=1C5CHFA_enUS1179US1180&oq=when+was+apple+founded%3F&gs_lcrp=EgZjaHJvbWUyBggAEEUYOTIHCAEQABiABDIHCAIQABiABDIHCAMQABiABDIICAQQABgWGB4yCAgFEAAYFhgeMggIBhAAGBYYHjIICAcQABgWGB4yCAgIEAAYFhgeMggICRAAGBYYHtIBCDQ3OTFqMGo5qAIGsAIB8QVJ25ECmNN0kw&sourceid=chrome&ie=UTF-8&ved=2ahUKEwij66eCtoOTAxV-6ckDHeXeIS4QgK4QegYIAQgAEAY](https://www.google.com/search?q=Ronald+Wayne&rlz=1C5CHFA_enUS1179US1180&oq=when+was+apple+founded%3F&gs_lcrp=EgZjaHJvbWUyBggAEEUYOTIHCAEQABiABDIHCAIQABiABDIHCAMQABiABDIICAQQABgWGB4yCAgFEAAYFhgeMggIBhAAGBYYHjIICAcQABgWGB4yCAgIEAAYFhgeMggICRAAGBYYHtIBCDQ3OTFqMGo5qAIGsAIB8QVJ25ECmNN0kw&sourceid=chrome&ie=UTF-8&ved=2ahUKEwij66eCtoOTAxV-6ckDHeXeIS4QgK4QegYIAQgAEAY)
Information and Information Technology
Apple has a sophisticated and expansive usage of information and information technology when
it comes to how the company operates. Below is an information usage profile highlighting some
of the different categories of information that are leveraged in its operations. Apple’s usage of
this information, along with their respective IT assets, exposes the company to confidentiality,
integrity and availability risks (Gregory, 2021). For the information that is not public, protections
need to be set in place to prevent losses of confidentiality, integrity, and availability. The latter
two risks still apply to the information that is public. In order to mitigate these risks, the
company has controls set in place to disclose and address them (Apple Inc, 2025).
Table 1. Information Usage Report
Category of
Information
Description of
the Information
Asset(s)
Sensitivity of
the Information
How is this
information
used or
processed
IT Assets using
or storing this
information
Customer
Records
Name, address,
order history
(products or
services
purchased),
payment
information.
Confidential
Fulfill order,
marketing
Customer
Relationship
Management
System;
Ordering
System.
Employee
Records
Employment
records for the
company’s
employees.
Confidential
Used by
managers and
HR for internal
business
processes.
HR Information
System
(database &
reports
generation).
Financial
Statements
Income
Statement,
Balance Sheet,
Public
Used by finance
and accounting
teams for
Enterprise
Resource
Planning (ERP)
system;
Statement of
Cash Flows
internal business
processes
Company
Policies
Codes of
conduct, HR
Policies, Remote
work policies
Confidential
Used by all
employees to
abide by
Learning
Management
system,
Document
management
system
Website Content
Product
descriptions,
marketing
campaigns
Public
Used by
customers,
employees,
investors to get
information,
make purchases,
etc.
Content
Management
System (CMS)
Internal Email
messages
Financial data,
trade secrets,
etc.
Confidential
Used by internal
employees to
communicate
with internal and
external
stakeholders
Mailbox
database; Email
service providers
(ESP)
Vendor Records
Invoice, Request
for Proposal
Confidential
Used by the
company to pay
or bill vendors
for goods and
services
Cloud databases,
ERP systems
Product designs
Prototype
designs,
blueprints
Confidential
Used by
engineers to
create new
products
Cloud database
systems
Social Media
Postings
Links to the
apple store,
marketing ads
Public
Used by the
company to
market to
customers
Social media
management
tools
Hardware
Information
IP address,
device IDs
Confidential
Use by the
company to
track the devices
that are being
used
Technological
devices (cell
phones, laptops,
etc.)
Summary and Conclusion
Apple is a technology company that has a global reach and operations all throughout the world.
With $416B in sales for the 2025 fiscal year (Apple Inc, 2025), this is why Apple was ranked #4
on the Fortune 500 US list and #8 on the Fortune 500 global list for 2025 (Fortune, 2025). From
public social media posts to confidential product designs, the company leverages different
categories of information to successfully operate as a company. The company also assesses and
addresses the risks that come with these categories of information and the IT tools that are
used to process or store this information.
References
Apple Inc. (2025). Form 10-K for the fiscal year ended September 27, 2025. U.S.
Securities and Exchange Commission.
https://s2.q4cdn.com/470004039/files/doc_financials/2025/ar/_10-K-2025-As-Filed.pd
f
Encyclopaedia Britannica. (n.d.). Apple Inc. In Encyclopædia Britannica. Retrieved March
1, 2026, from https://www.britannica.com/money/Apple-Inc
[https://s2.q4cdn.com/470004039/files/doc_financials/2025/ar/_10-K-2025-As-Filed.pdf](https://s2.q4cdn.com/470004039/files/doc_financials/2025/ar/_10-K-2025-As-Filed.pdf)
[https://s2.q4cdn.com/470004039/files/doc_financials/2025/ar/_10-K-2025-As-Filed.pdf](https://s2.q4cdn.com/470004039/files/doc_financials/2025/ar/_10-K-2025-As-Filed.pdf)
[https://www.britannica.com/money/Apple-Inc](https://www.britannica.com/money/Apple-Inc)
Fortune. (2025). Fortune 500. Fortune. Retrieved March 1, 2026, from
https://fortune.com/section/fortune-500/
Gregory, P. (2021). CIPM Certified Information Privacy Manager All-in-One Exam Guide.
McGraw-Hill.
[https://fortune.com/section/fortune-500/](https://fortune.com/section/fortune-500/)
**Spring26.Part2.Assignment.docx.pdf**
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**DBHOOVERS-APPLEINCCORPORATEOVERVIEW.pdf**
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**DBHOOVERS-APPLEINCSWOTANALYSIS.pdf**
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**## DBHOOVERS-APPLEINCCOMPANYDESCRIPTION.pdf**
Company Description
Apple designs, manufactures and markets smartphones, personal computers, tablets, wearables, and accessories. The company also offers and sells
a variety of related services. Apple products include its famous iPhone, which is the company's line of smartphones basing on its iOS operating
system. The company recently released its iPhone 15 product line last year. Other apple products also include Mac computers and iPad tablets
Apple Music, the Apple Watch, and other wearable devices. Its' services include AppleCare, Cloud Services, Digital content, and Payment services
(ApplePay). Apple has entered entertainment with the Apple TV+ streaming service. About 60% of Apple's revenue comes from outside the
Americas.
Operations
Apple relies on the iPhone for more than 50% of sales, while other hardware products, the Mac desktop and notebook computers and iPad tablets,
account for roughly 10% each. Services, which includes the App Store, iCloud, Apple Music, and Apple Pay mobile payment, is the second biggest
revenue producer with nearly 20% of sales. The Wearables, Home and Accessories segment, which include the AppleWatch and HomePod,
accounts for about 10% of sales.
The company's operating systems are iOS for mobile devices, MacOS for computers, Apple WatchOS for the watch, and iPadOS for the iPad.
Geographic Reach
Apple, based in Cupertino, California, generates more than 40% of sales in the Americas, while Europe and Greater China contribute a quarter of
revenue and about 20% of revenue, respectively. Japan also represents less than 10% of revenue.
The company has facilities and land for corporate functions, R&D, data centers, retail and other purposes at locations throughout the US and in
various places outside the US.
Sales and Marketing
The company sells its products and resells third-party products in most of its major markets directly to consumers, small and mid-sized businesses,
and education, enterprise and government customers through its own retail stores and website, as well as through a direct sales force. The
company also employs a variety of indirect distribution channels, such as third-party cellular network carriers, wholesalers, retailers, and resellers.
Direct and indirect channels accounted for more than 35% and about 60% of Apple's sales, respectively.
Financial Performance
Apple's performance decreased from 2022 to 2023, but had an overall growth for the past five years.
Total net sales decreased by $11 million to $383.3 million for 2023, as compared to the 2022's revenue of $394.3 million.
The company's net income for fiscal year 2023 decreased to $97 million, as compared the prior year's net income of $100 million.
Cash held by the company at the end of 2023 was at $30 billion. Cash provided by operations was $110.5 billion. Investing activities provided $3.7
billion while financing activities used $108.5 billion. Main cash uses were for purchases of marketable securities and repurchased of common stock.
Strategy
The year-over-year growth in R&D expense in 2023 was driven primarily by increases in headcount-related expenses.
Apple Inc.
1 Apple Park Way
Cupertino, California, 95014-0642, United States
+1-408-996-1010 www.apple.com
Public Parent Headquarters
Follow
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[http://www.apple.com/](http://www.apple.com/)
[https://www.linkedin.com/company/162479](https://www.linkedin.com/company/162479)
[https://www.linkedin.com/company/162479](https://www.linkedin.com/company/162479)
[https://www.twitter.com/search?mode=users&q=Apple%20Inc.](https://www.twitter.com/search?mode=users&q=Apple%20Inc.)
[https://www.twitter.com/search?mode=users&q=Apple%20Inc.](https://www.twitter.com/search?mode=users&q=Apple%20Inc.)
[https://www.facebook.com/search/top/?epa=SEARCH_BOX&q=Apple%20Inc.](https://www.facebook.com/search/top/?epa=SEARCH_BOX&q=Apple%20Inc.)
[https://www.facebook.com/search/top/?epa=SEARCH_BOX&q=Apple%20Inc.](https://www.facebook.com/search/top/?epa=SEARCH_BOX&q=Apple%20Inc.)
Because the industries in which the company competes are characterized by rapid technological advances, the company's ability to compete
successfully depends heavily upon its ability to ensure a continual and timely flow of competitive products, services and technologies to the
marketplace. The company continues to develop new technologies to enhance existing products and services, and to expand the range of its
offerings through research and development ("R&D"), licensing of intellectual property and acquisition of third-party businesses and technology.
Company Background
College dropouts Steve Jobs (1955-2011) and Steve Wozniak founded Apple in 1976 in California's Santa Clara Valley.
The company's Macintosh made a splash in the mid-1980s, driven by its Super Bowl commercial in 1984. Jobs returned in the late '90s as Apple
was on the brink of bankruptcy. He slashed the company's bloated product portfolio and introduced a line of eye-catching Macintosh computers.
Then came the iPod music player, which led to the iPhone, which became one of the world's most successful products, and the iPad tablet.
Jobs died in 2011 from pancreatic cancer. His successor, Tim Cook, has run the company since.
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**## Spring26.Part1.Completed.docx.pdf**
Introduction
This is an information usage company profile on Apple Inc (NASDAQ: AAPL), a publicly traded,
multi-trillion dollar global technology company famously known for its products such as the
iPhone, Mac, iPad, Apple Watch, and Vision Pro. Apple designs, manufactures and markets
these products while also offering and selling a variety of different services to customers
worldwide (Encyclopaedia Britannica, 2026). The purpose of this profile is to provide an
in-depth overview of the company through the lens of information and information technology
(IT). This profile will highlight Apple’s products and services, its business operations, and overall
global impact. In doing so, the different categories of information the company uses that need
to be protected against losses of confidentiality, integrity, and availability will be identified.
Company Overview
Currently headquartered in Cupertino California, Apple was founded in Los Altos California on
April 1, 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. The company went public on
December 12, 1980 with an initial market capitalization of $1.8B. Today, the company has a
multi trillion-dollar ($3-4T) market capitalization, often making Apple the largest company in the
world by market cap. Tim Cook, the current Chief Executive Officer (CEO), has been the
company’s CEO since August 2011. Prior to his role as the CEO, he served as the company’s
Chief Operating Officer (COO). From the company’s first official product (the “Apple I”
computer) until now, Apple has produced a wide array of products and services. Currently, the
products that Apple designs, manufactures and markets include the iPhone, Mac, iPad and
other wearable or home related accessories. The services the company provides include
advertising, AppleCare, cloud services, digital content (App Store, Apple Music, Apple TV, etc.)
and payment services (Apple Card, Apple Pay, etc.) (Apple Inc., 2025). Apple sells these products
and services all over the world. They make sales directly via its website and physical storefronts
or indirectly through third-party vendors. Apple’s main competitors include companies such as
Samsung, Microsoft, Alphabet (Google) and Amazon as they sell similar products and services.
[https://www.google.com/search?q=Steve+Jobs&rlz=1C5CHFA_enUS1179US1180&oq=when+was+apple+founded%3F&gs_lcrp=EgZjaHJvbWUyBggAEEUYOTIHCAEQABiABDIHCAIQABiABDIHCAMQABiABDIICAQQABgWGB4yCAgFEAAYFhgeMggIBhAAGBYYHjIICAcQABgWGB4yCAgIEAAYFhgeMggICRAAGBYYHtIBCDQ3OTFqMGo5qAIGsAIB8QVJ25ECmNN0kw&sourceid=chrome&ie=UTF-8&ved=2ahUKEwij66eCtoOTAxV-6ckDHeXeIS4QgK4QegYIAQgAEAQ](https://www.google.com/search?q=Steve+Jobs&rlz=1C5CHFA_enUS1179US1180&oq=when+was+apple+founded%3F&gs_lcrp=EgZjaHJvbWUyBggAEEUYOTIHCAEQABiABDIHCAIQABiABDIHCAMQABiABDIICAQQABgWGB4yCAgFEAAYFhgeMggIBhAAGBYYHjIICAcQABgWGB4yCAgIEAAYFhgeMggICRAAGBYYHtIBCDQ3OTFqMGo5qAIGsAIB8QVJ25ECmNN0kw&sourceid=chrome&ie=UTF-8&ved=2ahUKEwij66eCtoOTAxV-6ckDHeXeIS4QgK4QegYIAQgAEAQ)
[https://www.google.com/search?q=Steve+Wozniak&rlz=1C5CHFA_enUS1179US1180&oq=when+was+apple+founded%3F&gs_lcrp=EgZjaHJvbWUyBggAEEUYOTIHCAEQABiABDIHCAIQABiABDIHCAMQABiABDIICAQQABgWGB4yCAgFEAAYFhgeMggIBhAAGBYYHjIICAcQABgWGB4yCAgIEAAYFhgeMggICRAAGBYYHtIBCDQ3OTFqMGo5qAIGsAIB8QVJ25ECmNN0kw&sourceid=chrome&ie=UTF-8&ved=2ahUKEwij66eCtoOTAxV-6ckDHeXeIS4QgK4QegYIAQgAEAU](https://www.google.com/search?q=Steve+Wozniak&rlz=1C5CHFA_enUS1179US1180&oq=when+was+apple+founded%3F&gs_lcrp=EgZjaHJvbWUyBggAEEUYOTIHCAEQABiABDIHCAIQABiABDIHCAMQABiABDIICAQQABgWGB4yCAgFEAAYFhgeMggIBhAAGBYYHjIICAcQABgWGB4yCAgIEAAYFhgeMggICRAAGBYYHtIBCDQ3OTFqMGo5qAIGsAIB8QVJ25ECmNN0kw&sourceid=chrome&ie=UTF-8&ved=2ahUKEwij66eCtoOTAxV-6ckDHeXeIS4QgK4QegYIAQgAEAU)
[https://www.google.com/search?q=Ronald+Wayne&rlz=1C5CHFA_enUS1179US1180&oq=when+was+apple+founded%3F&gs_lcrp=EgZjaHJvbWUyBggAEEUYOTIHCAEQABiABDIHCAIQABiABDIHCAMQABiABDIICAQQABgWGB4yCAgFEAAYFhgeMggIBhAAGBYYHjIICAcQABgWGB4yCAgIEAAYFhgeMggICRAAGBYYHtIBCDQ3OTFqMGo5qAIGsAIB8QVJ25ECmNN0kw&sourceid=chrome&ie=UTF-8&ved=2ahUKEwij66eCtoOTAxV-6ckDHeXeIS4QgK4QegYIAQgAEAY](https://www.google.com/search?q=Ronald+Wayne&rlz=1C5CHFA_enUS1179US1180&oq=when+was+apple+founded%3F&gs_lcrp=EgZjaHJvbWUyBggAEEUYOTIHCAEQABiABDIHCAIQABiABDIHCAMQABiABDIICAQQABgWGB4yCAgFEAAYFhgeMggIBhAAGBYYHjIICAcQABgWGB4yCAgIEAAYFhgeMggICRAAGBYYHtIBCDQ3OTFqMGo5qAIGsAIB8QVJ25ECmNN0kw&sourceid=chrome&ie=UTF-8&ved=2ahUKEwij66eCtoOTAxV-6ckDHeXeIS4QgK4QegYIAQgAEAY)
Information and Information Technology
Apple has a sophisticated and expansive usage of information and information technology when
it comes to how the company operates. Below is an information usage profile highlighting some
of the different categories of information that are leveraged in its operations. Apple’s usage of
this information, along with their respective IT assets, exposes the company to confidentiality,
integrity and availability risks (Gregory, 2021). For the information that is not public, protections
need to be set in place to prevent losses of confidentiality, integrity, and availability. The latter
two risks still apply to the information that is public. In order to mitigate these risks, the
company has controls set in place to disclose and address them (Apple Inc, 2025).
Table 1. Information Usage Report
Category of
Information
Description of
the Information
Asset(s)
Sensitivity of
the Information
How is this
information
used or
processed
IT Assets using
or storing this
information
Customer
Records
Name, address,
order history
(products or
services
purchased),
payment
information.
Confidential
Fulfill order,
marketing
Customer
Relationship
Management
System;
Ordering
System.
Employee
Records
Employment
records for the
company’s
employees.
Confidential
Used by
managers and
HR for internal
business
processes.
HR Information
System
(database &
reports
generation).
Financial
Statements
Income
Statement,
Balance Sheet,
Public
Used by finance
and accounting
teams for
Enterprise
Resource
Planning (ERP)
system;
Statement of
Cash Flows
internal business
processes
Company
Policies
Codes of
conduct, HR
Policies, Remote
work policies
Confidential
Used by all
employees to
abide by
Learning
Management
system,
Document
management
system
Website Content
Product
descriptions,
marketing
campaigns
Public
Used by
customers,
employees,
investors to get
information,
make purchases,
etc.
Content
Management
System (CMS)
Internal Email
messages
Financial data,
trade secrets,
etc.
Confidential
Used by internal
employees to
communicate
with internal and
external
stakeholders
Mailbox
database; Email
service providers
(ESP)
Vendor Records
Invoice, Request
for Proposal
Confidential
Used by the
company to pay
or bill vendors
for goods and
services
Cloud databases,
ERP systems
Product designs
Prototype
designs,
blueprints
Confidential
Used by
engineers to
create new
products
Cloud database
systems
Social Media
Postings
Links to the
apple store,
marketing ads
Public
Used by the
company to
market to
customers
Social media
management
tools
Hardware
Information
IP address,
device IDs
Confidential
Use by the
company to
track the devices
that are being
used
Technological
devices (cell
phones, laptops,
etc.)
Summary and Conclusion
Apple is a technology company that has a global reach and operations all throughout the world.
With $416B in sales for the 2025 fiscal year (Apple Inc, 2025), this is why Apple was ranked #4
on the Fortune 500 US list and #8 on the Fortune 500 global list for 2025 (Fortune, 2025). From
public social media posts to confidential product designs, the company leverages different
categories of information to successfully operate as a company. The company also assesses and
addresses the risks that come with these categories of information and the IT tools that are
used to process or store this information.
References
Apple Inc. (2025). Form 10-K for the fiscal year ended September 27, 2025. U.S.
Securities and Exchange Commission.
https://s2.q4cdn.com/470004039/files/doc_financials/2025/ar/_10-K-2025-As-Filed.pd
f
Encyclopaedia Britannica. (n.d.). Apple Inc. In Encyclopædia Britannica. Retrieved March
1, 2026, from https://www.britannica.com/money/Apple-Inc
[https://s2.q4cdn.com/470004039/files/doc_financials/2025/ar/_10-K-2025-As-Filed.pdf](https://s2.q4cdn.com/470004039/files/doc_financials/2025/ar/_10-K-2025-As-Filed.pdf)
[https://s2.q4cdn.com/470004039/files/doc_financials/2025/ar/_10-K-2025-As-Filed.pdf](https://s2.q4cdn.com/470004039/files/doc_financials/2025/ar/_10-K-2025-As-Filed.pdf)
[https://www.britannica.com/money/Apple-Inc](https://www.britannica.com/money/Apple-Inc)
Fortune. (2025). Fortune 500. Fortune. Retrieved March 1, 2026, from
https://fortune.com/section/fortune-500/
Gregory, P. (2021). CIPM Certified Information Privacy Manager All-in-One Exam Guide.
McGraw-Hill.
[https://fortune.com/section/fortune-500/](https://fortune.com/section/fortune-500/)
**Spring26.Part2.Assignment.docx.pdf**
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**DBHOOVERS-APPLEINCCORPORATEOVERVIEW.pdf**
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**DBHOOVERS-APPLEINCSWOTANALYSIS.pdf**
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**DBHOOVERS-APPLEINCCOMPANYSUMMARY.pdf**
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**## DBHOOVERS-APPLEINCCOMPANYDESCRIPTION.pdf**
Company Description
Apple designs, manufactures and markets smartphones, personal computers, tablets, wearables, and accessories. The company also offers and sells
a variety of related services. Apple products include its famous iPhone, which is the company's line of smartphones basing on its iOS operating
system. The company recently released its iPhone 15 product line last year. Other apple products also include Mac computers and iPad tablets
Apple Music, the Apple Watch, and other wearable devices. Its' services include AppleCare, Cloud Services, Digital content, and Payment services
(ApplePay). Apple has entered entertainment with the Apple TV+ streaming service. About 60% of Apple's revenue comes from outside the
Americas.
Operations
Apple relies on the iPhone for more than 50% of sales, while other hardware products, the Mac desktop and notebook computers and iPad tablets,
account for roughly 10% each. Services, which includes the App Store, iCloud, Apple Music, and Apple Pay mobile payment, is the second biggest
revenue producer with nearly 20% of sales. The Wearables, Home and Accessories segment, which include the AppleWatch and HomePod,
accounts for about 10% of sales.
The company's operating systems are iOS for mobile devices, MacOS for computers, Apple WatchOS for the watch, and iPadOS for the iPad.
Geographic Reach
Apple, based in Cupertino, California, generates more than 40% of sales in the Americas, while Europe and Greater China contribute a quarter of
revenue and about 20% of revenue, respectively. Japan also represents less than 10% of revenue.
The company has facilities and land for corporate functions, R&D, data centers, retail and other purposes at locations throughout the US and in
various places outside the US.
Sales and Marketing
The company sells its products and resells third-party products in most of its major markets directly to consumers, small and mid-sized businesses,
and education, enterprise and government customers through its own retail stores and website, as well as through a direct sales force. The
company also employs a variety of indirect distribution channels, such as third-party cellular network carriers, wholesalers, retailers, and resellers.
Direct and indirect channels accounted for more than 35% and about 60% of Apple's sales, respectively.
Financial Performance
Apple's performance decreased from 2022 to 2023, but had an overall growth for the past five years.
Total net sales decreased by $11 million to $383.3 million for 2023, as compared to the 2022's revenue of $394.3 million.
The company's net income for fiscal year 2023 decreased to $97 million, as compared the prior year's net income of $100 million.
Cash held by the company at the end of 2023 was at $30 billion. Cash provided by operations was $110.5 billion. Investing activities provided $3.7
billion while financing activities used $108.5 billion. Main cash uses were for purchases of marketable securities and repurchased of common stock.
Strategy
The year-over-year growth in R&D expense in 2023 was driven primarily by increases in headcount-related expenses.
Apple Inc.
1 Apple Park Way
Cupertino, California, 95014-0642, United States
+1-408-996-1010 www.apple.com
Public Parent Headquarters
Follow
4/21/26, 4:48 PM Details
https://app.avention.com/company/fde555fc-5c4c-3c93-ae8e-e8fa828cb81d/report/company_description_report 1/2
[http://www.apple.com/](http://www.apple.com/)
[https://www.linkedin.com/company/162479](https://www.linkedin.com/company/162479)
[https://www.linkedin.com/company/162479](https://www.linkedin.com/company/162479)
[https://www.twitter.com/search?mode=users&q=Apple%20Inc.](https://www.twitter.com/search?mode=users&q=Apple%20Inc.)
[https://www.twitter.com/search?mode=users&q=Apple%20Inc.](https://www.twitter.com/search?mode=users&q=Apple%20Inc.)
[https://www.facebook.com/search/top/?epa=SEARCH_BOX&q=Apple%20Inc.](https://www.facebook.com/search/top/?epa=SEARCH_BOX&q=Apple%20Inc.)
[https://www.facebook.com/search/top/?epa=SEARCH_BOX&q=Apple%20Inc.](https://www.facebook.com/search/top/?epa=SEARCH_BOX&q=Apple%20Inc.)
Because the industries in which the company competes are characterized by rapid technological advances, the company's ability to compete
successfully depends heavily upon its ability to ensure a continual and timely flow of competitive products, services and technologies to the
marketplace. The company continues to develop new technologies to enhance existing products and services, and to expand the range of its
offerings through research and development ("R&D"), licensing of intellectual property and acquisition of third-party businesses and technology.
Company Background
College dropouts Steve Jobs (1955-2011) and Steve Wozniak founded Apple in 1976 in California's Santa Clara Valley.
The company's Macintosh made a splash in the mid-1980s, driven by its Super Bowl commercial in 1984. Jobs returned in the late '90s as Apple
was on the brink of bankruptcy. He slashed the company's bloated product portfolio and introduced a line of eye-catching Macintosh computers.
Then came the iPod music player, which led to the iPhone, which became one of the world's most successful products, and the iPad tablet.
Jobs died in 2011 from pancreatic cancer. His successor, Tim Cook, has run the company since.
© Dun & Bradstreet, Inc. 2026. All rights reserved. Privacy Policy Terms of Use Controlled Unclassified Information (CUI)
D&B Hoovers
4/21/26, 4:48 PM Details
https://app.avention.com/company/fde555fc-5c4c-3c93-ae8e-e8fa828cb81d/report/company_description_report 2/2
[https://www.dnb.com/utility-pages/privacy-policy.html](https://www.dnb.com/utility-pages/privacy-policy.html)
[https://www.dnb.com/utility-pages/terms-of-use.html](https://www.dnb.com/utility-pages/terms-of-use.html)
**## Spring26.Part1.Completed.docx.pdf**
Introduction
This is an information usage company profile on Apple Inc (NASDAQ: AAPL), a publicly traded,
multi-trillion dollar global technology company famously known for its products such as the
iPhone, Mac, iPad, Apple Watch, and Vision Pro. Apple designs, manufactures and markets
these products while also offering and selling a variety of different services to customers
worldwide (Encyclopaedia Britannica, 2026). The purpose of this profile is to provide an
in-depth overview of the company through the lens of information and information technology
(IT). This profile will highlight Apple’s products and services, its business operations, and overall
global impact. In doing so, the different categories of information the company uses that need
to be protected against losses of confidentiality, integrity, and availability will be identified.
Company Overview
Currently headquartered in Cupertino California, Apple was founded in Los Altos California on
April 1, 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. The company went public on
December 12, 1980 with an initial market capitalization of $1.8B. Today, the company has a
multi trillion-dollar ($3-4T) market capitalization, often making Apple the largest company in the
world by market cap. Tim Cook, the current Chief Executive Officer (CEO), has been the
company’s CEO since August 2011. Prior to his role as the CEO, he served as the company’s
Chief Operating Officer (COO). From the company’s first official product (the “Apple I”
computer) until now, Apple has produced a wide array of products and services. Currently, the
products that Apple designs, manufactures and markets include the iPhone, Mac, iPad and
other wearable or home related accessories. The services the company provides include
advertising, AppleCare, cloud services, digital content (App Store, Apple Music, Apple TV, etc.)
and payment services (Apple Card, Apple Pay, etc.) (Apple Inc., 2025). Apple sells these products
and services all over the world. They make sales directly via its website and physical storefronts
or indirectly through third-party vendors. Apple’s main competitors include companies such as
Samsung, Microsoft, Alphabet (Google) and Amazon as they sell similar products and services.
[https://www.google.com/search?q=Steve+Jobs&rlz=1C5CHFA_enUS1179US1180&oq=when+was+apple+founded%3F&gs_lcrp=EgZjaHJvbWUyBggAEEUYOTIHCAEQABiABDIHCAIQABiABDIHCAMQABiABDIICAQQABgWGB4yCAgFEAAYFhgeMggIBhAAGBYYHjIICAcQABgWGB4yCAgIEAAYFhgeMggICRAAGBYYHtIBCDQ3OTFqMGo5qAIGsAIB8QVJ25ECmNN0kw&sourceid=chrome&ie=UTF-8&ved=2ahUKEwij66eCtoOTAxV-6ckDHeXeIS4QgK4QegYIAQgAEAQ](https://www.google.com/search?q=Steve+Jobs&rlz=1C5CHFA_enUS1179US1180&oq=when+was+apple+founded%3F&gs_lcrp=EgZjaHJvbWUyBggAEEUYOTIHCAEQABiABDIHCAIQABiABDIHCAMQABiABDIICAQQABgWGB4yCAgFEAAYFhgeMggIBhAAGBYYHjIICAcQABgWGB4yCAgIEAAYFhgeMggICRAAGBYYHtIBCDQ3OTFqMGo5qAIGsAIB8QVJ25ECmNN0kw&sourceid=chrome&ie=UTF-8&ved=2ahUKEwij66eCtoOTAxV-6ckDHeXeIS4QgK4QegYIAQgAEAQ)
[https://www.google.com/search?q=Steve+Wozniak&rlz=1C5CHFA_enUS1179US1180&oq=when+was+apple+founded%3F&gs_lcrp=EgZjaHJvbWUyBggAEEUYOTIHCAEQABiABDIHCAIQABiABDIHCAMQABiABDIICAQQABgWGB4yCAgFEAAYFhgeMggIBhAAGBYYHjIICAcQABgWGB4yCAgIEAAYFhgeMggICRAAGBYYHtIBCDQ3OTFqMGo5qAIGsAIB8QVJ25ECmNN0kw&sourceid=chrome&ie=UTF-8&ved=2ahUKEwij66eCtoOTAxV-6ckDHeXeIS4QgK4QegYIAQgAEAU](https://www.google.com/search?q=Steve+Wozniak&rlz=1C5CHFA_enUS1179US1180&oq=when+was+apple+founded%3F&gs_lcrp=EgZjaHJvbWUyBggAEEUYOTIHCAEQABiABDIHCAIQABiABDIHCAMQABiABDIICAQQABgWGB4yCAgFEAAYFhgeMggIBhAAGBYYHjIICAcQABgWGB4yCAgIEAAYFhgeMggICRAAGBYYHtIBCDQ3OTFqMGo5qAIGsAIB8QVJ25ECmNN0kw&sourceid=chrome&ie=UTF-8&ved=2ahUKEwij66eCtoOTAxV-6ckDHeXeIS4QgK4QegYIAQgAEAU)
[https://www.google.com/search?q=Ronald+Wayne&rlz=1C5CHFA_enUS1179US1180&oq=when+was+apple+founded%3F&gs_lcrp=EgZjaHJvbWUyBggAEEUYOTIHCAEQABiABDIHCAIQABiABDIHCAMQABiABDIICAQQABgWGB4yCAgFEAAYFhgeMggIBhAAGBYYHjIICAcQABgWGB4yCAgIEAAYFhgeMggICRAAGBYYHtIBCDQ3OTFqMGo5qAIGsAIB8QVJ25ECmNN0kw&sourceid=chrome&ie=UTF-8&ved=2ahUKEwij66eCtoOTAxV-6ckDHeXeIS4QgK4QegYIAQgAEAY](https://www.google.com/search?q=Ronald+Wayne&rlz=1C5CHFA_enUS1179US1180&oq=when+was+apple+founded%3F&gs_lcrp=EgZjaHJvbWUyBggAEEUYOTIHCAEQABiABDIHCAIQABiABDIHCAMQABiABDIICAQQABgWGB4yCAgFEAAYFhgeMggIBhAAGBYYHjIICAcQABgWGB4yCAgIEAAYFhgeMggICRAAGBYYHtIBCDQ3OTFqMGo5qAIGsAIB8QVJ25ECmNN0kw&sourceid=chrome&ie=UTF-8&ved=2ahUKEwij66eCtoOTAxV-6ckDHeXeIS4QgK4QegYIAQgAEAY)
Information and Information Technology
Apple has a sophisticated and expansive usage of information and information technology when
it comes to how the company operates. Below is an information usage profile highlighting some
of the different categories of information that are leveraged in its operations. Apple’s usage of
this information, along with their respective IT assets, exposes the company to confidentiality,
integrity and availability risks (Gregory, 2021). For the information that is not public, protections
need to be set in place to prevent losses of confidentiality, integrity, and availability. The latter
two risks still apply to the information that is public. In order to mitigate these risks, the
company has controls set in place to disclose and address them (Apple Inc, 2025).
Table 1. Information Usage Report
Category of
Information
Description of
the Information
Asset(s)
Sensitivity of
the Information
How is this
information
used or
processed
IT Assets using
or storing this
information
Customer
Records
Name, address,
order history
(products or
services
purchased),
payment
information.
Confidential
Fulfill order,
marketing
Customer
Relationship
Management
System;
Ordering
System.
Employee
Records
Employment
records for the
company’s
employees.
Confidential
Used by
managers and
HR for internal
business
processes.
HR Information
System
(database &
reports
generation).
Financial
Statements
Income
Statement,
Balance Sheet,
Public
Used by finance
and accounting
teams for
Enterprise
Resource
Planning (ERP)
system;
Statement of
Cash Flows
internal business
processes
Company
Policies
Codes of
conduct, HR
Policies, Remote
work policies
Confidential
Used by all
employees to
abide by
Learning
Management
system,
Document
management
system
Website Content
Product
descriptions,
marketing
campaigns
Public
Used by
customers,
employees,
investors to get
information,
make purchases,
etc.
Content
Management
System (CMS)
Internal Email
messages
Financial data,
trade secrets,
etc.
Confidential
Used by internal
employees to
communicate
with internal and
external
stakeholders
Mailbox
database; Email
service providers
(ESP)
Vendor Records
Invoice, Request
for Proposal
Confidential
Used by the
company to pay
or bill vendors
for goods and
services
Cloud databases,
ERP systems
Product designs
Prototype
designs,
blueprints
Confidential
Used by
engineers to
create new
products
Cloud database
systems
Social Media
Postings
Links to the
apple store,
marketing ads
Public
Used by the
company to
market to
customers
Social media
management
tools
Hardware
Information
IP address,
device IDs
Confidential
Use by the
company to
track the devices
that are being
used
Technological
devices (cell
phones, laptops,
etc.)
Summary and Conclusion
Apple is a technology company that has a global reach and operations all throughout the world.
With $416B in sales for the 2025 fiscal year (Apple Inc, 2025), this is why Apple was ranked #4
on the Fortune 500 US list and #8 on the Fortune 500 global list for 2025 (Fortune, 2025). From
public social media posts to confidential product designs, the company leverages different
categories of information to successfully operate as a company. The company also assesses and
addresses the risks that come with these categories of information and the IT tools that are
used to process or store this information.
References
Apple Inc. (2025). Form 10-K for the fiscal year ended September 27, 2025. U.S.
Securities and Exchange Commission.
https://s2.q4cdn.com/470004039/files/doc_financials/2025/ar/_10-K-2025-As-Filed.pd
f
Encyclopaedia Britannica. (n.d.). Apple Inc. In Encyclopædia Britannica. Retrieved March
1, 2026, from https://www.britannica.com/money/Apple-Inc
[https://s2.q4cdn.com/470004039/files/doc_financials/2025/ar/_10-K-2025-As-Filed.pdf](https://s2.q4cdn.com/470004039/files/doc_financials/2025/ar/_10-K-2025-As-Filed.pdf)
[https://s2.q4cdn.com/470004039/files/doc_financials/2025/ar/_10-K-2025-As-Filed.pdf](https://s2.q4cdn.com/470004039/files/doc_financials/2025/ar/_10-K-2025-As-Filed.pdf)
[https://www.britannica.com/money/Apple-Inc](https://www.britannica.com/money/Apple-Inc)
Fortune. (2025). Fortune 500. Fortune. Retrieved March 1, 2026, from
https://fortune.com/section/fortune-500/
Gregory, P. (2021). CIPM Certified Information Privacy Manager All-in-One Exam Guide.
McGraw-Hill.
[https://fortune.com/section/fortune-500/](https://fortune.com/section/fortune-500/)
**Spring26.Part2.Assignment.docx.pdf**
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**DBHOOVERS-APPLEINCCORPORATEOVERVIEW.pdf**
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**DBHOOVERS-APPLEINCSWOTANALYSIS.pdf**
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**DBHOOVERS-APPLEINCCOMPANYSUMMARY.pdf**
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