(Answered) Mini sim #4 using market researchMini sim #4 using market research

4. Why are sample size and segmentation important for Mini Sim #4 results?
Sample size determines statistical reliability and confidence in measured effects. Segmentation exposes differences across customer groups and highlights high-value targets or unmet needs. Together they reduce bias, reveal which marketing actions will move KPIs, and support realistic forecasts for conversion, market share, and customer lifetime value.