[Solved] SPRING2_2026

Assignment Prompt & Instructions

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**files (6)**

– ## DBHOOVERS-APPLEINCCOMPANYDESCRIPTION.pdf

– ## Spring26.Part1.Completed.docx.pdf

– Spring26.Part2.Assignment.docx.pdf
– DBHOOVERS-APPLEINCCORPORATEOVERVIEW.pdf
– DBHOOVERS-APPLEINCSWOTANALYSIS.pdf
– DBHOOVERS-APPLEINCCOMPANYSUMMARY.pdf

**## DBHOOVERS-APPLEINCCOMPANYDESCRIPTION.pdf**

Company Description
Apple designs, manufactures and markets smartphones, personal computers, tablets, wearables, and accessories. The company also offers and sells

a variety of related services. Apple products include its famous iPhone, which is the company's line of smartphones basing on its iOS operating

system. The company recently released its iPhone 15 product line last year. Other apple products also include Mac computers and iPad tablets

Apple Music, the Apple Watch, and other wearable devices. Its' services include AppleCare, Cloud Services, Digital content, and Payment services

(ApplePay). Apple has entered entertainment with the Apple TV+ streaming service. About 60% of Apple's revenue comes from outside the

Americas.

Operations

Apple relies on the iPhone for more than 50% of sales, while other hardware products, the Mac desktop and notebook computers and iPad tablets,

account for roughly 10% each. Services, which includes the App Store, iCloud, Apple Music, and Apple Pay mobile payment, is the second biggest

revenue producer with nearly 20% of sales. The Wearables, Home and Accessories segment, which include the AppleWatch and HomePod,

accounts for about 10% of sales.

The company's operating systems are iOS for mobile devices, MacOS for computers, Apple WatchOS for the watch, and iPadOS for the iPad.

Geographic Reach

Apple, based in Cupertino, California, generates more than 40% of sales in the Americas, while Europe and Greater China contribute a quarter of

revenue and about 20% of revenue, respectively. Japan also represents less than 10% of revenue.

The company has facilities and land for corporate functions, R&D, data centers, retail and other purposes at locations throughout the US and in

various places outside the US.

Sales and Marketing

The company sells its products and resells third-party products in most of its major markets directly to consumers, small and mid-sized businesses,

and education, enterprise and government customers through its own retail stores and website, as well as through a direct sales force. The

company also employs a variety of indirect distribution channels, such as third-party cellular network carriers, wholesalers, retailers, and resellers.

Direct and indirect channels accounted for more than 35% and about 60% of Apple's sales, respectively.

Financial Performance

Apple's performance decreased from 2022 to 2023, but had an overall growth for the past five years.

Total net sales decreased by $11 million to $383.3 million for 2023, as compared to the 2022's revenue of $394.3 million.

The company's net income for fiscal year 2023 decreased to $97 million, as compared the prior year's net income of $100 million.

Cash held by the company at the end of 2023 was at $30 billion. Cash provided by operations was $110.5 billion. Investing activities provided $3.7

billion while financing activities used $108.5 billion. Main cash uses were for purchases of marketable securities and repurchased of common stock.

Strategy

The year-over-year growth in R&D expense in 2023 was driven primarily by increases in headcount-related expenses.

Apple Inc.
1 Apple Park Way

Cupertino, California, 95014-0642, United States

+1-408-996-1010 www.apple.com

Public Parent Headquarters

Follow

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[http://www.apple.com/](http://www.apple.com/)

[https://www.linkedin.com/company/162479](https://www.linkedin.com/company/162479)

[https://www.linkedin.com/company/162479](https://www.linkedin.com/company/162479)

[https://www.twitter.com/search?mode=users&q=Apple%20Inc.](https://www.twitter.com/search?mode=users&q=Apple%20Inc.)

[https://www.twitter.com/search?mode=users&q=Apple%20Inc.](https://www.twitter.com/search?mode=users&q=Apple%20Inc.)

[https://www.facebook.com/search/top/?epa=SEARCH_BOX&q=Apple%20Inc.](https://www.facebook.com/search/top/?epa=SEARCH_BOX&q=Apple%20Inc.)

[https://www.facebook.com/search/top/?epa=SEARCH_BOX&q=Apple%20Inc.](https://www.facebook.com/search/top/?epa=SEARCH_BOX&q=Apple%20Inc.)

Because the industries in which the company competes are characterized by rapid technological advances, the company's ability to compete

successfully depends heavily upon its ability to ensure a continual and timely flow of competitive products, services and technologies to the

marketplace. The company continues to develop new technologies to enhance existing products and services, and to expand the range of its

offerings through research and development ("R&D"), licensing of intellectual property and acquisition of third-party businesses and technology.

Company Background

College dropouts Steve Jobs (1955-2011) and Steve Wozniak founded Apple in 1976 in California's Santa Clara Valley.

The company's Macintosh made a splash in the mid-1980s, driven by its Super Bowl commercial in 1984. Jobs returned in the late '90s as Apple

was on the brink of bankruptcy. He slashed the company's bloated product portfolio and introduced a line of eye-catching Macintosh computers.

Then came the iPod music player, which led to the iPhone, which became one of the world's most successful products, and the iPad tablet.

Jobs died in 2011 from pancreatic cancer. His successor, Tim Cook, has run the company since.

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[https://www.dnb.com/utility-pages/terms-of-use.html](https://www.dnb.com/utility-pages/terms-of-use.html)

**## Spring26.Part1.Completed.docx.pdf**

Introduction

This is an information usage company profile on Apple Inc (NASDAQ: AAPL), a publicly traded,

multi-trillion dollar global technology company famously known for its products such as the

iPhone, Mac, iPad, Apple Watch, and Vision Pro. Apple designs, manufactures and markets

these products while also offering and selling a variety of different services to customers

worldwide (Encyclopaedia Britannica, 2026). The purpose of this profile is to provide an

in-depth overview of the company through the lens of information and information technology

(IT). This profile will highlight Apple’s products and services, its business operations, and overall

global impact. In doing so, the different categories of information the company uses that need

to be protected against losses of confidentiality, integrity, and availability will be identified.

Company Overview

Currently headquartered in Cupertino California, Apple was founded in Los Altos California on

April 1, 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. The company went public on

December 12, 1980 with an initial market capitalization of $1.8B. Today, the company has a

multi trillion-dollar ($3-4T) market capitalization, often making Apple the largest company in the

world by market cap. Tim Cook, the current Chief Executive Officer (CEO), has been the

company’s CEO since August 2011. Prior to his role as the CEO, he served as the company’s

Chief Operating Officer (COO). From the company’s first official product (the “Apple I”

computer) until now, Apple has produced a wide array of products and services. Currently, the

products that Apple designs, manufactures and markets include the iPhone, Mac, iPad and

other wearable or home related accessories. The services the company provides include

advertising, AppleCare, cloud services, digital content (App Store, Apple Music, Apple TV, etc.)

and payment services (Apple Card, Apple Pay, etc.) (Apple Inc., 2025). Apple sells these products

and services all over the world. They make sales directly via its website and physical storefronts

or indirectly through third-party vendors. Apple’s main competitors include companies such as

Samsung, Microsoft, Alphabet (Google) and Amazon as they sell similar products and services.

[https://www.google.com/search?q=Steve+Jobs&rlz=1C5CHFA_enUS1179US1180&oq=when+was+apple+founded%3F&gs_lcrp=EgZjaHJvbWUyBggAEEUYOTIHCAEQABiABDIHCAIQABiABDIHCAMQABiABDIICAQQABgWGB4yCAgFEAAYFhgeMggIBhAAGBYYHjIICAcQABgWGB4yCAgIEAAYFhgeMggICRAAGBYYHtIBCDQ3OTFqMGo5qAIGsAIB8QVJ25ECmNN0kw&sourceid=chrome&ie=UTF-8&ved=2ahUKEwij66eCtoOTAxV-6ckDHeXeIS4QgK4QegYIAQgAEAQ](https://www.google.com/search?q=Steve+Jobs&rlz=1C5CHFA_enUS1179US1180&oq=when+was+apple+founded%3F&gs_lcrp=EgZjaHJvbWUyBggAEEUYOTIHCAEQABiABDIHCAIQABiABDIHCAMQABiABDIICAQQABgWGB4yCAgFEAAYFhgeMggIBhAAGBYYHjIICAcQABgWGB4yCAgIEAAYFhgeMggICRAAGBYYHtIBCDQ3OTFqMGo5qAIGsAIB8QVJ25ECmNN0kw&sourceid=chrome&ie=UTF-8&ved=2ahUKEwij66eCtoOTAxV-6ckDHeXeIS4QgK4QegYIAQgAEAQ)

[https://www.google.com/search?q=Steve+Wozniak&rlz=1C5CHFA_enUS1179US1180&oq=when+was+apple+founded%3F&gs_lcrp=EgZjaHJvbWUyBggAEEUYOTIHCAEQABiABDIHCAIQABiABDIHCAMQABiABDIICAQQABgWGB4yCAgFEAAYFhgeMggIBhAAGBYYHjIICAcQABgWGB4yCAgIEAAYFhgeMggICRAAGBYYHtIBCDQ3OTFqMGo5qAIGsAIB8QVJ25ECmNN0kw&sourceid=chrome&ie=UTF-8&ved=2ahUKEwij66eCtoOTAxV-6ckDHeXeIS4QgK4QegYIAQgAEAU](https://www.google.com/search?q=Steve+Wozniak&rlz=1C5CHFA_enUS1179US1180&oq=when+was+apple+founded%3F&gs_lcrp=EgZjaHJvbWUyBggAEEUYOTIHCAEQABiABDIHCAIQABiABDIHCAMQABiABDIICAQQABgWGB4yCAgFEAAYFhgeMggIBhAAGBYYHjIICAcQABgWGB4yCAgIEAAYFhgeMggICRAAGBYYHtIBCDQ3OTFqMGo5qAIGsAIB8QVJ25ECmNN0kw&sourceid=chrome&ie=UTF-8&ved=2ahUKEwij66eCtoOTAxV-6ckDHeXeIS4QgK4QegYIAQgAEAU)

[https://www.google.com/search?q=Ronald+Wayne&rlz=1C5CHFA_enUS1179US1180&oq=when+was+apple+founded%3F&gs_lcrp=EgZjaHJvbWUyBggAEEUYOTIHCAEQABiABDIHCAIQABiABDIHCAMQABiABDIICAQQABgWGB4yCAgFEAAYFhgeMggIBhAAGBYYHjIICAcQABgWGB4yCAgIEAAYFhgeMggICRAAGBYYHtIBCDQ3OTFqMGo5qAIGsAIB8QVJ25ECmNN0kw&sourceid=chrome&ie=UTF-8&ved=2ahUKEwij66eCtoOTAxV-6ckDHeXeIS4QgK4QegYIAQgAEAY](https://www.google.com/search?q=Ronald+Wayne&rlz=1C5CHFA_enUS1179US1180&oq=when+was+apple+founded%3F&gs_lcrp=EgZjaHJvbWUyBggAEEUYOTIHCAEQABiABDIHCAIQABiABDIHCAMQABiABDIICAQQABgWGB4yCAgFEAAYFhgeMggIBhAAGBYYHjIICAcQABgWGB4yCAgIEAAYFhgeMggICRAAGBYYHtIBCDQ3OTFqMGo5qAIGsAIB8QVJ25ECmNN0kw&sourceid=chrome&ie=UTF-8&ved=2ahUKEwij66eCtoOTAxV-6ckDHeXeIS4QgK4QegYIAQgAEAY)

Information and Information Technology

Apple has a sophisticated and expansive usage of information and information technology when

it comes to how the company operates. Below is an information usage profile highlighting some

of the different categories of information that are leveraged in its operations. Apple’s usage of

this information, along with their respective IT assets, exposes the company to confidentiality,

integrity and availability risks (Gregory, 2021). For the information that is not public, protections

need to be set in place to prevent losses of confidentiality, integrity, and availability. The latter

two risks still apply to the information that is public. In order to mitigate these risks, the

company has controls set in place to disclose and address them (Apple Inc, 2025).

Table 1. Information Usage Report

Category of
Information

Description of
the Information
Asset(s)

Sensitivity of
the Information

How is this
information
used or
processed

IT Assets using
or storing this
information

Customer
Records

Name, address,
order history
(products or
services
purchased),
payment
information.

Confidential
Fulfill order,
marketing

Customer
Relationship
Management
System;
Ordering
System.

Employee
Records

Employment
records for the
company’s
employees.

Confidential

Used by
managers and
HR for internal
business
processes.

HR Information
System
(database &
reports
generation).

Financial
Statements

Income
Statement,
Balance Sheet,

Public
Used by finance
and accounting
teams for

Enterprise
Resource
Planning (ERP)
system;

Statement of
Cash Flows

internal business
processes

Company
Policies

Codes of
conduct, HR
Policies, Remote
work policies

Confidential
Used by all
employees to
abide by

Learning
Management
system,
Document
management
system

Website Content

Product
descriptions,
marketing
campaigns

Public

Used by
customers,
employees,
investors to get
information,
make purchases,
etc.

Content
Management
System (CMS)

Internal Email
messages

Financial data,
trade secrets,
etc.

Confidential

Used by internal
employees to
communicate
with internal and
external
stakeholders

Mailbox
database; Email
service providers
(ESP)

Vendor Records
Invoice, Request
for Proposal

Confidential

Used by the
company to pay
or bill vendors
for goods and
services

Cloud databases,
ERP systems

Product designs
Prototype
designs,
blueprints

Confidential

Used by
engineers to
create new
products

Cloud database
systems

Social Media
Postings

Links to the
apple store,
marketing ads

Public

Used by the
company to
market to
customers

Social media
management
tools

Hardware
Information

IP address,
device IDs

Confidential

Use by the
company to
track the devices
that are being
used

Technological
devices (cell
phones, laptops,
etc.)

Summary and Conclusion

Apple is a technology company that has a global reach and operations all throughout the world.

With $416B in sales for the 2025 fiscal year (Apple Inc, 2025), this is why Apple was ranked #4

on the Fortune 500 US list and #8 on the Fortune 500 global list for 2025 (Fortune, 2025). From

public social media posts to confidential product designs, the company leverages different

categories of information to successfully operate as a company. The company also assesses and

addresses the risks that come with these categories of information and the IT tools that are

used to process or store this information.

References

Apple Inc. (2025). Form 10-K for the fiscal year ended September 27, 2025. U.S.

Securities and Exchange Commission.

https://s2.q4cdn.com/470004039/files/doc_financials/2025/ar/_10-K-2025-As-Filed.pd

f

Encyclopaedia Britannica. (n.d.). Apple Inc. In Encyclopædia Britannica. Retrieved March

1, 2026, from https://www.britannica.com/money/Apple-Inc

[https://s2.q4cdn.com/470004039/files/doc_financials/2025/ar/_10-K-2025-As-Filed.pdf](https://s2.q4cdn.com/470004039/files/doc_financials/2025/ar/_10-K-2025-As-Filed.pdf)

[https://s2.q4cdn.com/470004039/files/doc_financials/2025/ar/_10-K-2025-As-Filed.pdf](https://s2.q4cdn.com/470004039/files/doc_financials/2025/ar/_10-K-2025-As-Filed.pdf)

[https://www.britannica.com/money/Apple-Inc](https://www.britannica.com/money/Apple-Inc)

Fortune. (2025). Fortune 500. Fortune. Retrieved March 1, 2026, from

https://fortune.com/section/fortune-500/

Gregory, P. (2021). CIPM Certified Information Privacy Manager All-in-One Exam Guide.
McGraw-Hill.

[https://fortune.com/section/fortune-500/](https://fortune.com/section/fortune-500/)

**Spring26.Part2.Assignment.docx.pdf**

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**DBHOOVERS-APPLEINCCORPORATEOVERVIEW.pdf**

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**DBHOOVERS-APPLEINCSWOTANALYSIS.pdf**

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**DBHOOVERS-APPLEINCCOMPANYSUMMARY.pdf**

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**DBHOOVERS-APPLEINCCOMPANYSUMMARY.pdf**

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**## DBHOOVERS-APPLEINCCOMPANYDESCRIPTION.pdf**

Company Description
Apple designs, manufactures and markets smartphones, personal computers, tablets, wearables, and accessories. The company also offers and sells

a variety of related services. Apple products include its famous iPhone, which is the company's line of smartphones basing on its iOS operating

system. The company recently released its iPhone 15 product line last year. Other apple products also include Mac computers and iPad tablets

Apple Music, the Apple Watch, and other wearable devices. Its' services include AppleCare, Cloud Services, Digital content, and Payment services

(ApplePay). Apple has entered entertainment with the Apple TV+ streaming service. About 60% of Apple's revenue comes from outside the

Americas.

Operations

Apple relies on the iPhone for more than 50% of sales, while other hardware products, the Mac desktop and notebook computers and iPad tablets,

account for roughly 10% each. Services, which includes the App Store, iCloud, Apple Music, and Apple Pay mobile payment, is the second biggest

revenue producer with nearly 20% of sales. The Wearables, Home and Accessories segment, which include the AppleWatch and HomePod,

accounts for about 10% of sales.

The company's operating systems are iOS for mobile devices, MacOS for computers, Apple WatchOS for the watch, and iPadOS for the iPad.

Geographic Reach

Apple, based in Cupertino, California, generates more than 40% of sales in the Americas, while Europe and Greater China contribute a quarter of

revenue and about 20% of revenue, respectively. Japan also represents less than 10% of revenue.

The company has facilities and land for corporate functions, R&D, data centers, retail and other purposes at locations throughout the US and in

various places outside the US.

Sales and Marketing

The company sells its products and resells third-party products in most of its major markets directly to consumers, small and mid-sized businesses,

and education, enterprise and government customers through its own retail stores and website, as well as through a direct sales force. The

company also employs a variety of indirect distribution channels, such as third-party cellular network carriers, wholesalers, retailers, and resellers.

Direct and indirect channels accounted for more than 35% and about 60% of Apple's sales, respectively.

Financial Performance

Apple's performance decreased from 2022 to 2023, but had an overall growth for the past five years.

Total net sales decreased by $11 million to $383.3 million for 2023, as compared to the 2022's revenue of $394.3 million.

The company's net income for fiscal year 2023 decreased to $97 million, as compared the prior year's net income of $100 million.

Cash held by the company at the end of 2023 was at $30 billion. Cash provided by operations was $110.5 billion. Investing activities provided $3.7

billion while financing activities used $108.5 billion. Main cash uses were for purchases of marketable securities and repurchased of common stock.

Strategy

The year-over-year growth in R&D expense in 2023 was driven primarily by increases in headcount-related expenses.

Apple Inc.
1 Apple Park Way

Cupertino, California, 95014-0642, United States

+1-408-996-1010 www.apple.com

Public Parent Headquarters

Follow

4/21/26, 4:48 PM Details

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[http://www.apple.com/](http://www.apple.com/)

[https://www.linkedin.com/company/162479](https://www.linkedin.com/company/162479)

[https://www.linkedin.com/company/162479](https://www.linkedin.com/company/162479)

[https://www.twitter.com/search?mode=users&q=Apple%20Inc.](https://www.twitter.com/search?mode=users&q=Apple%20Inc.)

[https://www.twitter.com/search?mode=users&q=Apple%20Inc.](https://www.twitter.com/search?mode=users&q=Apple%20Inc.)

[https://www.facebook.com/search/top/?epa=SEARCH_BOX&q=Apple%20Inc.](https://www.facebook.com/search/top/?epa=SEARCH_BOX&q=Apple%20Inc.)

[https://www.facebook.com/search/top/?epa=SEARCH_BOX&q=Apple%20Inc.](https://www.facebook.com/search/top/?epa=SEARCH_BOX&q=Apple%20Inc.)

Because the industries in which the company competes are characterized by rapid technological advances, the company's ability to compete

successfully depends heavily upon its ability to ensure a continual and timely flow of competitive products, services and technologies to the

marketplace. The company continues to develop new technologies to enhance existing products and services, and to expand the range of its

offerings through research and development ("R&D"), licensing of intellectual property and acquisition of third-party businesses and technology.

Company Background

College dropouts Steve Jobs (1955-2011) and Steve Wozniak founded Apple in 1976 in California's Santa Clara Valley.

The company's Macintosh made a splash in the mid-1980s, driven by its Super Bowl commercial in 1984. Jobs returned in the late '90s as Apple

was on the brink of bankruptcy. He slashed the company's bloated product portfolio and introduced a line of eye-catching Macintosh computers.

Then came the iPod music player, which led to the iPhone, which became one of the world's most successful products, and the iPad tablet.

Jobs died in 2011 from pancreatic cancer. His successor, Tim Cook, has run the company since.

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**## Spring26.Part1.Completed.docx.pdf**

Introduction

This is an information usage company profile on Apple Inc (NASDAQ: AAPL), a publicly traded,

multi-trillion dollar global technology company famously known for its products such as the

iPhone, Mac, iPad, Apple Watch, and Vision Pro. Apple designs, manufactures and markets

these products while also offering and selling a variety of different services to customers

worldwide (Encyclopaedia Britannica, 2026). The purpose of this profile is to provide an

in-depth overview of the company through the lens of information and information technology

(IT). This profile will highlight Apple’s products and services, its business operations, and overall

global impact. In doing so, the different categories of information the company uses that need

to be protected against losses of confidentiality, integrity, and availability will be identified.

Company Overview

Currently headquartered in Cupertino California, Apple was founded in Los Altos California on

April 1, 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. The company went public on

December 12, 1980 with an initial market capitalization of $1.8B. Today, the company has a

multi trillion-dollar ($3-4T) market capitalization, often making Apple the largest company in the

world by market cap. Tim Cook, the current Chief Executive Officer (CEO), has been the

company’s CEO since August 2011. Prior to his role as the CEO, he served as the company’s

Chief Operating Officer (COO). From the company’s first official product (the “Apple I”

computer) until now, Apple has produced a wide array of products and services. Currently, the

products that Apple designs, manufactures and markets include the iPhone, Mac, iPad and

other wearable or home related accessories. The services the company provides include

advertising, AppleCare, cloud services, digital content (App Store, Apple Music, Apple TV, etc.)

and payment services (Apple Card, Apple Pay, etc.) (Apple Inc., 2025). Apple sells these products

and services all over the world. They make sales directly via its website and physical storefronts

or indirectly through third-party vendors. Apple’s main competitors include companies such as

Samsung, Microsoft, Alphabet (Google) and Amazon as they sell similar products and services.

[https://www.google.com/search?q=Steve+Jobs&rlz=1C5CHFA_enUS1179US1180&oq=when+was+apple+founded%3F&gs_lcrp=EgZjaHJvbWUyBggAEEUYOTIHCAEQABiABDIHCAIQABiABDIHCAMQABiABDIICAQQABgWGB4yCAgFEAAYFhgeMggIBhAAGBYYHjIICAcQABgWGB4yCAgIEAAYFhgeMggICRAAGBYYHtIBCDQ3OTFqMGo5qAIGsAIB8QVJ25ECmNN0kw&sourceid=chrome&ie=UTF-8&ved=2ahUKEwij66eCtoOTAxV-6ckDHeXeIS4QgK4QegYIAQgAEAQ](https://www.google.com/search?q=Steve+Jobs&rlz=1C5CHFA_enUS1179US1180&oq=when+was+apple+founded%3F&gs_lcrp=EgZjaHJvbWUyBggAEEUYOTIHCAEQABiABDIHCAIQABiABDIHCAMQABiABDIICAQQABgWGB4yCAgFEAAYFhgeMggIBhAAGBYYHjIICAcQABgWGB4yCAgIEAAYFhgeMggICRAAGBYYHtIBCDQ3OTFqMGo5qAIGsAIB8QVJ25ECmNN0kw&sourceid=chrome&ie=UTF-8&ved=2ahUKEwij66eCtoOTAxV-6ckDHeXeIS4QgK4QegYIAQgAEAQ)

[https://www.google.com/search?q=Steve+Wozniak&rlz=1C5CHFA_enUS1179US1180&oq=when+was+apple+founded%3F&gs_lcrp=EgZjaHJvbWUyBggAEEUYOTIHCAEQABiABDIHCAIQABiABDIHCAMQABiABDIICAQQABgWGB4yCAgFEAAYFhgeMggIBhAAGBYYHjIICAcQABgWGB4yCAgIEAAYFhgeMggICRAAGBYYHtIBCDQ3OTFqMGo5qAIGsAIB8QVJ25ECmNN0kw&sourceid=chrome&ie=UTF-8&ved=2ahUKEwij66eCtoOTAxV-6ckDHeXeIS4QgK4QegYIAQgAEAU](https://www.google.com/search?q=Steve+Wozniak&rlz=1C5CHFA_enUS1179US1180&oq=when+was+apple+founded%3F&gs_lcrp=EgZjaHJvbWUyBggAEEUYOTIHCAEQABiABDIHCAIQABiABDIHCAMQABiABDIICAQQABgWGB4yCAgFEAAYFhgeMggIBhAAGBYYHjIICAcQABgWGB4yCAgIEAAYFhgeMggICRAAGBYYHtIBCDQ3OTFqMGo5qAIGsAIB8QVJ25ECmNN0kw&sourceid=chrome&ie=UTF-8&ved=2ahUKEwij66eCtoOTAxV-6ckDHeXeIS4QgK4QegYIAQgAEAU)

[https://www.google.com/search?q=Ronald+Wayne&rlz=1C5CHFA_enUS1179US1180&oq=when+was+apple+founded%3F&gs_lcrp=EgZjaHJvbWUyBggAEEUYOTIHCAEQABiABDIHCAIQABiABDIHCAMQABiABDIICAQQABgWGB4yCAgFEAAYFhgeMggIBhAAGBYYHjIICAcQABgWGB4yCAgIEAAYFhgeMggICRAAGBYYHtIBCDQ3OTFqMGo5qAIGsAIB8QVJ25ECmNN0kw&sourceid=chrome&ie=UTF-8&ved=2ahUKEwij66eCtoOTAxV-6ckDHeXeIS4QgK4QegYIAQgAEAY](https://www.google.com/search?q=Ronald+Wayne&rlz=1C5CHFA_enUS1179US1180&oq=when+was+apple+founded%3F&gs_lcrp=EgZjaHJvbWUyBggAEEUYOTIHCAEQABiABDIHCAIQABiABDIHCAMQABiABDIICAQQABgWGB4yCAgFEAAYFhgeMggIBhAAGBYYHjIICAcQABgWGB4yCAgIEAAYFhgeMggICRAAGBYYHtIBCDQ3OTFqMGo5qAIGsAIB8QVJ25ECmNN0kw&sourceid=chrome&ie=UTF-8&ved=2ahUKEwij66eCtoOTAxV-6ckDHeXeIS4QgK4QegYIAQgAEAY)

Information and Information Technology

Apple has a sophisticated and expansive usage of information and information technology when

it comes to how the company operates. Below is an information usage profile highlighting some

of the different categories of information that are leveraged in its operations. Apple’s usage of

this information, along with their respective IT assets, exposes the company to confidentiality,

integrity and availability risks (Gregory, 2021). For the information that is not public, protections

need to be set in place to prevent losses of confidentiality, integrity, and availability. The latter

two risks still apply to the information that is public. In order to mitigate these risks, the

company has controls set in place to disclose and address them (Apple Inc, 2025).

Table 1. Information Usage Report

Category of
Information

Description of
the Information
Asset(s)

Sensitivity of
the Information

How is this
information
used or
processed

IT Assets using
or storing this
information

Customer
Records

Name, address,
order history
(products or
services
purchased),
payment
information.

Confidential
Fulfill order,
marketing

Customer
Relationship
Management
System;
Ordering
System.

Employee
Records

Employment
records for the
company’s
employees.

Confidential

Used by
managers and
HR for internal
business
processes.

HR Information
System
(database &
reports
generation).

Financial
Statements

Income
Statement,
Balance Sheet,

Public
Used by finance
and accounting
teams for

Enterprise
Resource
Planning (ERP)
system;

Statement of
Cash Flows

internal business
processes

Company
Policies

Codes of
conduct, HR
Policies, Remote
work policies

Confidential
Used by all
employees to
abide by

Learning
Management
system,
Document
management
system

Website Content

Product
descriptions,
marketing
campaigns

Public

Used by
customers,
employees,
investors to get
information,
make purchases,
etc.

Content
Management
System (CMS)

Internal Email
messages

Financial data,
trade secrets,
etc.

Confidential

Used by internal
employees to
communicate
with internal and
external
stakeholders

Mailbox
database; Email
service providers
(ESP)

Vendor Records
Invoice, Request
for Proposal

Confidential

Used by the
company to pay
or bill vendors
for goods and
services

Cloud databases,
ERP systems

Product designs
Prototype
designs,
blueprints

Confidential

Used by
engineers to
create new
products

Cloud database
systems

Social Media
Postings

Links to the
apple store,
marketing ads

Public

Used by the
company to
market to
customers

Social media
management
tools

Hardware
Information

IP address,
device IDs

Confidential

Use by the
company to
track the devices
that are being
used

Technological
devices (cell
phones, laptops,
etc.)

Summary and Conclusion

Apple is a technology company that has a global reach and operations all throughout the world.

With $416B in sales for the 2025 fiscal year (Apple Inc, 2025), this is why Apple was ranked #4

on the Fortune 500 US list and #8 on the Fortune 500 global list for 2025 (Fortune, 2025). From

public social media posts to confidential product designs, the company leverages different

categories of information to successfully operate as a company. The company also assesses and

addresses the risks that come with these categories of information and the IT tools that are

used to process or store this information.

References

Apple Inc. (2025). Form 10-K for the fiscal year ended September 27, 2025. U.S.

Securities and Exchange Commission.

https://s2.q4cdn.com/470004039/files/doc_financials/2025/ar/_10-K-2025-As-Filed.pd

f

Encyclopaedia Britannica. (n.d.). Apple Inc. In Encyclopædia Britannica. Retrieved March

1, 2026, from https://www.britannica.com/money/Apple-Inc

[https://s2.q4cdn.com/470004039/files/doc_financials/2025/ar/_10-K-2025-As-Filed.pdf](https://s2.q4cdn.com/470004039/files/doc_financials/2025/ar/_10-K-2025-As-Filed.pdf)

[https://s2.q4cdn.com/470004039/files/doc_financials/2025/ar/_10-K-2025-As-Filed.pdf](https://s2.q4cdn.com/470004039/files/doc_financials/2025/ar/_10-K-2025-As-Filed.pdf)

[https://www.britannica.com/money/Apple-Inc](https://www.britannica.com/money/Apple-Inc)

Fortune. (2025). Fortune 500. Fortune. Retrieved March 1, 2026, from

https://fortune.com/section/fortune-500/

Gregory, P. (2021). CIPM Certified Information Privacy Manager All-in-One Exam Guide.
McGraw-Hill.

[https://fortune.com/section/fortune-500/](https://fortune.com/section/fortune-500/)

**Spring26.Part2.Assignment.docx.pdf**

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**DBHOOVERS-APPLEINCCORPORATEOVERVIEW.pdf**

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**DBHOOVERS-APPLEINCSWOTANALYSIS.pdf**

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**DBHOOVERS-APPLEINCCOMPANYSUMMARY.pdf**

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**## DBHOOVERS-APPLEINCCOMPANYDESCRIPTION.pdf**

Company Description
Apple designs, manufactures and markets smartphones, personal computers, tablets, wearables, and accessories. The company also offers and sells

a variety of related services. Apple products include its famous iPhone, which is the company's line of smartphones basing on its iOS operating

system. The company recently released its iPhone 15 product line last year. Other apple products also include Mac computers and iPad tablets

Apple Music, the Apple Watch, and other wearable devices. Its' services include AppleCare, Cloud Services, Digital content, and Payment services

(ApplePay). Apple has entered entertainment with the Apple TV+ streaming service. About 60% of Apple's revenue comes from outside the

Americas.

Operations

Apple relies on the iPhone for more than 50% of sales, while other hardware products, the Mac desktop and notebook computers and iPad tablets,

account for roughly 10% each. Services, which includes the App Store, iCloud, Apple Music, and Apple Pay mobile payment, is the second biggest

revenue producer with nearly 20% of sales. The Wearables, Home and Accessories segment, which include the AppleWatch and HomePod,

accounts for about 10% of sales.

The company's operating systems are iOS for mobile devices, MacOS for computers, Apple WatchOS for the watch, and iPadOS for the iPad.

Geographic Reach

Apple, based in Cupertino, California, generates more than 40% of sales in the Americas, while Europe and Greater China contribute a quarter of

revenue and about 20% of revenue, respectively. Japan also represents less than 10% of revenue.

The company has facilities and land for corporate functions, R&D, data centers, retail and other purposes at locations throughout the US and in

various places outside the US.

Sales and Marketing

The company sells its products and resells third-party products in most of its major markets directly to consumers, small and mid-sized businesses,

and education, enterprise and government customers through its own retail stores and website, as well as through a direct sales force. The

company also employs a variety of indirect distribution channels, such as third-party cellular network carriers, wholesalers, retailers, and resellers.

Direct and indirect channels accounted for more than 35% and about 60% of Apple's sales, respectively.

Financial Performance

Apple's performance decreased from 2022 to 2023, but had an overall growth for the past five years.

Total net sales decreased by $11 million to $383.3 million for 2023, as compared to the 2022's revenue of $394.3 million.

The company's net income for fiscal year 2023 decreased to $97 million, as compared the prior year's net income of $100 million.

Cash held by the company at the end of 2023 was at $30 billion. Cash provided by operations was $110.5 billion. Investing activities provided $3.7

billion while financing activities used $108.5 billion. Main cash uses were for purchases of marketable securities and repurchased of common stock.

Strategy

The year-over-year growth in R&D expense in 2023 was driven primarily by increases in headcount-related expenses.

Apple Inc.
1 Apple Park Way

Cupertino, California, 95014-0642, United States

+1-408-996-1010 www.apple.com

Public Parent Headquarters

Follow

4/21/26, 4:48 PM Details

https://app.avention.com/company/fde555fc-5c4c-3c93-ae8e-e8fa828cb81d/report/company_description_report 1/2

[http://www.apple.com/](http://www.apple.com/)

[https://www.linkedin.com/company/162479](https://www.linkedin.com/company/162479)

[https://www.linkedin.com/company/162479](https://www.linkedin.com/company/162479)

[https://www.twitter.com/search?mode=users&q=Apple%20Inc.](https://www.twitter.com/search?mode=users&q=Apple%20Inc.)

[https://www.twitter.com/search?mode=users&q=Apple%20Inc.](https://www.twitter.com/search?mode=users&q=Apple%20Inc.)

[https://www.facebook.com/search/top/?epa=SEARCH_BOX&q=Apple%20Inc.](https://www.facebook.com/search/top/?epa=SEARCH_BOX&q=Apple%20Inc.)

[https://www.facebook.com/search/top/?epa=SEARCH_BOX&q=Apple%20Inc.](https://www.facebook.com/search/top/?epa=SEARCH_BOX&q=Apple%20Inc.)

Because the industries in which the company competes are characterized by rapid technological advances, the company's ability to compete

successfully depends heavily upon its ability to ensure a continual and timely flow of competitive products, services and technologies to the

marketplace. The company continues to develop new technologies to enhance existing products and services, and to expand the range of its

offerings through research and development ("R&D"), licensing of intellectual property and acquisition of third-party businesses and technology.

Company Background

College dropouts Steve Jobs (1955-2011) and Steve Wozniak founded Apple in 1976 in California's Santa Clara Valley.

The company's Macintosh made a splash in the mid-1980s, driven by its Super Bowl commercial in 1984. Jobs returned in the late '90s as Apple

was on the brink of bankruptcy. He slashed the company's bloated product portfolio and introduced a line of eye-catching Macintosh computers.

Then came the iPod music player, which led to the iPhone, which became one of the world's most successful products, and the iPad tablet.

Jobs died in 2011 from pancreatic cancer. His successor, Tim Cook, has run the company since.

© Dun & Bradstreet, Inc. 2026. All rights reserved. Privacy Policy Terms of Use Controlled Unclassified Information (CUI)

D&B Hoovers

4/21/26, 4:48 PM Details

https://app.avention.com/company/fde555fc-5c4c-3c93-ae8e-e8fa828cb81d/report/company_description_report 2/2

[https://www.dnb.com/utility-pages/privacy-policy.html](https://www.dnb.com/utility-pages/privacy-policy.html)

[https://www.dnb.com/utility-pages/terms-of-use.html](https://www.dnb.com/utility-pages/terms-of-use.html)

**## Spring26.Part1.Completed.docx.pdf**

Introduction

This is an information usage company profile on Apple Inc (NASDAQ: AAPL), a publicly traded,

multi-trillion dollar global technology company famously known for its products such as the

iPhone, Mac, iPad, Apple Watch, and Vision Pro. Apple designs, manufactures and markets

these products while also offering and selling a variety of different services to customers

worldwide (Encyclopaedia Britannica, 2026). The purpose of this profile is to provide an

in-depth overview of the company through the lens of information and information technology

(IT). This profile will highlight Apple’s products and services, its business operations, and overall

global impact. In doing so, the different categories of information the company uses that need

to be protected against losses of confidentiality, integrity, and availability will be identified.

Company Overview

Currently headquartered in Cupertino California, Apple was founded in Los Altos California on

April 1, 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. The company went public on

December 12, 1980 with an initial market capitalization of $1.8B. Today, the company has a

multi trillion-dollar ($3-4T) market capitalization, often making Apple the largest company in the

world by market cap. Tim Cook, the current Chief Executive Officer (CEO), has been the

company’s CEO since August 2011. Prior to his role as the CEO, he served as the company’s

Chief Operating Officer (COO). From the company’s first official product (the “Apple I”

computer) until now, Apple has produced a wide array of products and services. Currently, the

products that Apple designs, manufactures and markets include the iPhone, Mac, iPad and

other wearable or home related accessories. The services the company provides include

advertising, AppleCare, cloud services, digital content (App Store, Apple Music, Apple TV, etc.)

and payment services (Apple Card, Apple Pay, etc.) (Apple Inc., 2025). Apple sells these products

and services all over the world. They make sales directly via its website and physical storefronts

or indirectly through third-party vendors. Apple’s main competitors include companies such as

Samsung, Microsoft, Alphabet (Google) and Amazon as they sell similar products and services.

[https://www.google.com/search?q=Steve+Jobs&rlz=1C5CHFA_enUS1179US1180&oq=when+was+apple+founded%3F&gs_lcrp=EgZjaHJvbWUyBggAEEUYOTIHCAEQABiABDIHCAIQABiABDIHCAMQABiABDIICAQQABgWGB4yCAgFEAAYFhgeMggIBhAAGBYYHjIICAcQABgWGB4yCAgIEAAYFhgeMggICRAAGBYYHtIBCDQ3OTFqMGo5qAIGsAIB8QVJ25ECmNN0kw&sourceid=chrome&ie=UTF-8&ved=2ahUKEwij66eCtoOTAxV-6ckDHeXeIS4QgK4QegYIAQgAEAQ](https://www.google.com/search?q=Steve+Jobs&rlz=1C5CHFA_enUS1179US1180&oq=when+was+apple+founded%3F&gs_lcrp=EgZjaHJvbWUyBggAEEUYOTIHCAEQABiABDIHCAIQABiABDIHCAMQABiABDIICAQQABgWGB4yCAgFEAAYFhgeMggIBhAAGBYYHjIICAcQABgWGB4yCAgIEAAYFhgeMggICRAAGBYYHtIBCDQ3OTFqMGo5qAIGsAIB8QVJ25ECmNN0kw&sourceid=chrome&ie=UTF-8&ved=2ahUKEwij66eCtoOTAxV-6ckDHeXeIS4QgK4QegYIAQgAEAQ)

[https://www.google.com/search?q=Steve+Wozniak&rlz=1C5CHFA_enUS1179US1180&oq=when+was+apple+founded%3F&gs_lcrp=EgZjaHJvbWUyBggAEEUYOTIHCAEQABiABDIHCAIQABiABDIHCAMQABiABDIICAQQABgWGB4yCAgFEAAYFhgeMggIBhAAGBYYHjIICAcQABgWGB4yCAgIEAAYFhgeMggICRAAGBYYHtIBCDQ3OTFqMGo5qAIGsAIB8QVJ25ECmNN0kw&sourceid=chrome&ie=UTF-8&ved=2ahUKEwij66eCtoOTAxV-6ckDHeXeIS4QgK4QegYIAQgAEAU](https://www.google.com/search?q=Steve+Wozniak&rlz=1C5CHFA_enUS1179US1180&oq=when+was+apple+founded%3F&gs_lcrp=EgZjaHJvbWUyBggAEEUYOTIHCAEQABiABDIHCAIQABiABDIHCAMQABiABDIICAQQABgWGB4yCAgFEAAYFhgeMggIBhAAGBYYHjIICAcQABgWGB4yCAgIEAAYFhgeMggICRAAGBYYHtIBCDQ3OTFqMGo5qAIGsAIB8QVJ25ECmNN0kw&sourceid=chrome&ie=UTF-8&ved=2ahUKEwij66eCtoOTAxV-6ckDHeXeIS4QgK4QegYIAQgAEAU)

[https://www.google.com/search?q=Ronald+Wayne&rlz=1C5CHFA_enUS1179US1180&oq=when+was+apple+founded%3F&gs_lcrp=EgZjaHJvbWUyBggAEEUYOTIHCAEQABiABDIHCAIQABiABDIHCAMQABiABDIICAQQABgWGB4yCAgFEAAYFhgeMggIBhAAGBYYHjIICAcQABgWGB4yCAgIEAAYFhgeMggICRAAGBYYHtIBCDQ3OTFqMGo5qAIGsAIB8QVJ25ECmNN0kw&sourceid=chrome&ie=UTF-8&ved=2ahUKEwij66eCtoOTAxV-6ckDHeXeIS4QgK4QegYIAQgAEAY](https://www.google.com/search?q=Ronald+Wayne&rlz=1C5CHFA_enUS1179US1180&oq=when+was+apple+founded%3F&gs_lcrp=EgZjaHJvbWUyBggAEEUYOTIHCAEQABiABDIHCAIQABiABDIHCAMQABiABDIICAQQABgWGB4yCAgFEAAYFhgeMggIBhAAGBYYHjIICAcQABgWGB4yCAgIEAAYFhgeMggICRAAGBYYHtIBCDQ3OTFqMGo5qAIGsAIB8QVJ25ECmNN0kw&sourceid=chrome&ie=UTF-8&ved=2ahUKEwij66eCtoOTAxV-6ckDHeXeIS4QgK4QegYIAQgAEAY)

Information and Information Technology

Apple has a sophisticated and expansive usage of information and information technology when

it comes to how the company operates. Below is an information usage profile highlighting some

of the different categories of information that are leveraged in its operations. Apple’s usage of

this information, along with their respective IT assets, exposes the company to confidentiality,

integrity and availability risks (Gregory, 2021). For the information that is not public, protections

need to be set in place to prevent losses of confidentiality, integrity, and availability. The latter

two risks still apply to the information that is public. In order to mitigate these risks, the

company has controls set in place to disclose and address them (Apple Inc, 2025).

Table 1. Information Usage Report

Category of
Information

Description of
the Information
Asset(s)

Sensitivity of
the Information

How is this
information
used or
processed

IT Assets using
or storing this
information

Customer
Records

Name, address,
order history
(products or
services
purchased),
payment
information.

Confidential
Fulfill order,
marketing

Customer
Relationship
Management
System;
Ordering
System.

Employee
Records

Employment
records for the
company’s
employees.

Confidential

Used by
managers and
HR for internal
business
processes.

HR Information
System
(database &
reports
generation).

Financial
Statements

Income
Statement,
Balance Sheet,

Public
Used by finance
and accounting
teams for

Enterprise
Resource
Planning (ERP)
system;

Statement of
Cash Flows

internal business
processes

Company
Policies

Codes of
conduct, HR
Policies, Remote
work policies

Confidential
Used by all
employees to
abide by

Learning
Management
system,
Document
management
system

Website Content

Product
descriptions,
marketing
campaigns

Public

Used by
customers,
employees,
investors to get
information,
make purchases,
etc.

Content
Management
System (CMS)

Internal Email
messages

Financial data,
trade secrets,
etc.

Confidential

Used by internal
employees to
communicate
with internal and
external
stakeholders

Mailbox
database; Email
service providers
(ESP)

Vendor Records
Invoice, Request
for Proposal

Confidential

Used by the
company to pay
or bill vendors
for goods and
services

Cloud databases,
ERP systems

Product designs
Prototype
designs,
blueprints

Confidential

Used by
engineers to
create new
products

Cloud database
systems

Social Media
Postings

Links to the
apple store,
marketing ads

Public

Used by the
company to
market to
customers

Social media
management
tools

Hardware
Information

IP address,
device IDs

Confidential

Use by the
company to
track the devices
that are being
used

Technological
devices (cell
phones, laptops,
etc.)

Summary and Conclusion

Apple is a technology company that has a global reach and operations all throughout the world.

With $416B in sales for the 2025 fiscal year (Apple Inc, 2025), this is why Apple was ranked #4

on the Fortune 500 US list and #8 on the Fortune 500 global list for 2025 (Fortune, 2025). From

public social media posts to confidential product designs, the company leverages different

categories of information to successfully operate as a company. The company also assesses and

addresses the risks that come with these categories of information and the IT tools that are

used to process or store this information.

References

Apple Inc. (2025). Form 10-K for the fiscal year ended September 27, 2025. U.S.

Securities and Exchange Commission.

https://s2.q4cdn.com/470004039/files/doc_financials/2025/ar/_10-K-2025-As-Filed.pd

f

Encyclopaedia Britannica. (n.d.). Apple Inc. In Encyclopædia Britannica. Retrieved March

1, 2026, from https://www.britannica.com/money/Apple-Inc

[https://s2.q4cdn.com/470004039/files/doc_financials/2025/ar/_10-K-2025-As-Filed.pdf](https://s2.q4cdn.com/470004039/files/doc_financials/2025/ar/_10-K-2025-As-Filed.pdf)

[https://s2.q4cdn.com/470004039/files/doc_financials/2025/ar/_10-K-2025-As-Filed.pdf](https://s2.q4cdn.com/470004039/files/doc_financials/2025/ar/_10-K-2025-As-Filed.pdf)

[https://www.britannica.com/money/Apple-Inc](https://www.britannica.com/money/Apple-Inc)

Fortune. (2025). Fortune 500. Fortune. Retrieved March 1, 2026, from

https://fortune.com/section/fortune-500/

Gregory, P. (2021). CIPM Certified Information Privacy Manager All-in-One Exam Guide.
McGraw-Hill.

[https://fortune.com/section/fortune-500/](https://fortune.com/section/fortune-500/)

**Spring26.Part2.Assignment.docx.pdf**

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**DBHOOVERS-APPLEINCCORPORATEOVERVIEW.pdf**

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**DBHOOVERS-APPLEINCSWOTANALYSIS.pdf**

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**DBHOOVERS-APPLEINCCOMPANYSUMMARY.pdf**

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