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[>Marketing homework help](https://www.sweetstudy.com/fields/business-finance-marketing) Why is effective and frequent communication so critical to a successful change effort? Describe either a good or a bad example of this from Amazon as an Organization. How did the communication strategy affect th…

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[>Marketing homework help](https://www.sweetstudy.com/fields/business-finance-marketing)

Why is effective and frequent communication so critical to a successful change effort? Describe either a good or a bad example of this from Amazon as an Organization. How did the communication strategy affect the various internal and external stakeholders impacted by the change effort?

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